Term
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Definition
| the selection of the distribution channels to reach and deliver products to customers most efficiently and effectively |
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Term
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Definition
| the specific method a company uses to sell and deliver its products to customers |
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Term
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Definition
| direct face-to-face communication by salespeople with eisting and potential customers to promote a company'ss products |
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Term
| licensed distributors or dealers |
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Definition
| independent companies that buy the rights to distribute, sell, and service its products within a specific geographical area |
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Term
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Definition
| all of the activities related to managing a product from time to time it is made to the time it is delivered and used by customers |
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Term
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Definition
| distributors that are licensed to stock and sell only one brand of a product |
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Term
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Definition
| intermediary or broker that buys and resells |
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Term
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Definition
| intermediary or broker that buys and resells |
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Term
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Definition
| person who actually buys and consumes a product |
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Term
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Definition
| intermediaries who sell other companies' products to the final customer |
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Term
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Definition
| when a company delivers and sells products straight to the final customer |
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Term
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Definition
| combination of channels it selects to place, promote, deliver, and sell products to customers |
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Term
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Definition
| produts whose qualities and characeristics that make them difficult for customers to evaluate |
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