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Digitial Connect
for mrs books
44
Art/Design
11th Grade
10/15/2013

Additional Art/Design Flashcards

 


 

Cards

Term
Accordion fold
Definition
A Zig zag fold with at least two parallel folds that go in opposite directions
Term
additive color
Definition
a color that becomes white when all colors have been added
Term
alignment
Definition
the placement of text or graphics on a line
Term
asymmetrical balance
Definition
the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
Term
Balance
Definition
use of elements so they counter each other
Term
binding
Definition
the joing of pages with either wire, glue, or other means
Term
Bond
Definition
stranded type of paper used in copiers and printers
Term
card stock
Definition
a heavy weight paper; typically used for business cards, greeting cards, post cards, etc
Term
consistency
Definition
maintaining the same layout and sttpe thoughout the publication;fonts, colors, spacing, graphics elements
Term
contrast
Definition
the differences in values, colors, textures, shapes, and other elements
Term
flow
Definition
the visual path created by the arrangements of elements
Term
focal point
Definition
the visually dominant elements in a presentation
Term
gatefold
Definition
folding the sides in toward the middle of a page
Term
half fold
Definition
dividing the page in half; othen called a booklet fold
Term
layout
Definition
the arrangement of all key parts of a publication without including specific content
Term
legal
Definition
a stranded american paper size that is 8.5 x 14 inches
Term
letter
Definition
a stranded american paper size that is 8.4 x 11 inches
Term
line
Definition
as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
Term
mass
Definition
the physical or visual size of a publication or an object in the publication
Term
mock layout
Definition
rough draft of the finished publication that shows the major elements of the publication
Term
newsprint
Definition
a type of paper that is low quality and inexpensive
Term
optical center
Definition
the optical center is slightly to the right of and above
Term
paper weight
Definition
the actual weight in pounds of 500 ful sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also know as ream wright
Term
perfect binding
Definition
to bind pages together with glue to create a book
Term
ream
Definition
a package of 500 sheets of paper
Term
repeption
Definition
the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity
Term
row
Definition
one or two more horizontal sections of typed lines lying above or below each other a page and separate by a rule or a black space
Term
saddle stitch
Definition
a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
Term
shape
Definition
a design element that includes geometric, natural, or abstract shapes
Term
space
Definition
space is the distance or area between or around things; space separates or highlights, and gives the eye a visual eye
Term
spiritual binding
Definition
a type of binding that secures pages by using metal combs or plastic combs that fits into holes punched along the edge of the pages; allows the publication to lay flat when opened
Term
style
Definition
a named group of character and paragraph format that can be applied to that
Term
subtractive color
Definition
color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
Term
symmetrical balance
Definition
type of balance that occurs when the weight of a composition is evenly distributed around a enter vertical or horizontal axis
Term
table of contents
Definition
a listing of the major entries in a publication
Term
tabloid
Definition
a stranded american paper size that is 11 x 17 inches; sometimes referred to as ledger paper
Term
target audience
Definition
a specific group of people for which you design your documents; can be categorized by age, gender, income
Term
texture
Definition
the surface quality of a shop, rough, smooth, soft, hard, glossy, texture can be physical, or visual
Term
thumbnail sketch
Definition
a small sketch that shows only the large elements of the page
Term
time frame
Definition
the amount of time given to complete a document or project
Term
trifold
Definition
two parallel folds resulting in three panels on each side of he paper; also known as a brochure fold
Term
value
Definition
the measure of lightness and darkness in color
Term
white space
Definition
areas on a page with no text or no grapgics; designed to provide a visual break and to give the other elements on the page a greater impact; also known as negative space
Term
z-pattern
Definition
the visual that draws the eye from top left right down to bottom left and them to bottom right
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