C/C++

Java

BASIC

Objective-C

Processing

Scripting language defines a specific syntax and set of rules that allow humans to script the behavior of a program.

• often has elements of natural language
• usually not compiled but interpreted
• Javascript, ActionScript, AppleScript, Perl, Python, and PHP
  

var x = 1;

while (x <10){

document.write(x + "how do you like them apples?");

x++

}

What is this an example of? What does it do?

for(i=0; i<10; i++){

document.write("I love Joe!");

}

An array is a special variable that holds multiple values.

var scouts = ["Venus", "Jupiter", "Mars", "Mercury"];

for(i=0;i

alert(scouts[i]);

}

1. one of the big gurus in business and management
2. a theorist who believes a business model must answer 5 questions: what is our mission, who is our customer, what does our customer value, what are our results, and what is our plan

1. creates value by differentiating itself from competitors and/or by meeting an un-served need
2. finds ways to make money from what the business does
3. describes the rationale of how an organization creates, delivers, and captures value

1. simple so a stakeholder can understand it
2. relevant to stakeholder desires and needs
3. intuitively understandable
4. does not oversimplify the complexities of how the enterprise functions or makes money

1. flawed logic; ex: Napter's copright assumptions
2. limited strategic choices; company has to be prepared to change to satisfy changing customer needs
3. imperfect value creation and capture assumptions; how to make money from the value you create; ex: Google ads
4. incorrect assumptions about the value chain; value chains change over time; ex: UPS offering Toshiba place to operate in-house

1. mass market
2. niche market
3. segmented
4. diversified
5. multi-sided market

1. Benefit customer derives from product/service
2. Reason customer will buy
3. Bundle of products/services that create value for a specific customer segment
4. Solves a problem or fills a need
5. Can be quantitative: price, speed of service
6. Can be qualitative: design, customer experience

The following are sample value creation appeals you can choose from:

1. Newness
2. Performance
3. Customization
4. Getting the job done
5. Design
6. Brand/status
7. Price
8. Cost reduction
9. Risk reduction
10. Accessibility
11. Convenience/usability

1. Step 2 - Learn by seeking out knowledge: practice deliberate learning; challenge yourself
2. Step 3 - Look for answers all around you: be mindful, not mindless of things around you; look for new sights and new sounds; write down your observations

1. Highlight the enormity of problem
2. Tell audience up front what your company sells
3. Distill differentiation down to one, easy-to-comprehend sentence
4. Establish credibility by sharing pedigree of entrepreneurs, customers, or investors

1. Acquisition
2. Retention
3. Upselling

1. One of the 3 basic motivation a company has in regards to customer relationships
2. Getting the customer in the door, acquiring the new customer; hard to accomplish

1. One of the 3 basic motivation a company has in regards to customer relationships
2. how can we hang on to customers and get them to keep buying again and again

1. One of the 3 basic motivation a company has in regards to customer relationships
2. How can the company upsell a customer to get them to buy something in addition to what they typically buy

1. Personal assistance: work w/ 1 sales person all through buying process
2. Dedicated personal assistance: sales person continues to work w/ you even after the sale
3. Self-service: firm provides means for customers to help themselves; ex: online banking
4. Automated services: automated services recognizes individual customer and offers info
5. Communities: user groups involve customers and facilitate connections among users; ex: KIVA, ebay
6. Co-creation: customers work with company to co-create value; ex: Amazon rating system

1. A value chain is all the businesses involved in the production of a product or service from raw materials through delivery to the final customer
2. Essentially if we have raw materials from wholesaler, manufacturer buys from wholesaler, the distributor will sell to retailer who will sell to consumer

1. How the organization communicates with and reaches customers to deliver value proposition
2. included: communication, distribution (refer to simple value/supply chain), and sales

Find the right balance between types of channels and integrate them to create great customer experience and maximize revenue

1. Owned-direct: in-house sales force (sales ppl are your employees) or website provided higher profits, but costly to operate
2. Owned-indirect: retail stores owned or operated by firm
3. Partner: indirect; include other companies, wholesalers, retailers or partner-owned website; lower profits, but allows for expansion, and firm benefits from partner's strengths

1. Awareness that customer has for your product
2. Evaluation of value proposition by customer
3. Purchase
4. Delivery of value proposition
5. After sales

1. President and Founder of Player Athletics, UCF Grad 2007
2. Developed a uniform brand
3. Wasn't happy working for someone else, going off on his own is his biggest break
4. Must look at calendar and examine when to offer product is critical to customer needs
5. Finds customers through technology
6. If you're in a business for yourself, know all angles
7. Every partnership is a key opportunity
8. Factor that contributes most to company: caring about company and clients
9. Biggest inspiration brothers, sports, setting goals

1. If you expand too much, it may get out of control
2. Partnering with organizations within community to generate revenue streams

1. List price: fixed prices for individual products or services
2. Product feature dependent: price depends on number or quality of VP features
3. Customer segment dependent: price depends on type and characteristic of a customer segment
4. Volume dependent: price based on qua nity purchased

1. Negotation (bargaining): price negotiated between 2 or more partners depending on negotation power and/or skills
2. Yield management: price depends on inventory and time of purchase; ex: hotel rooms
3. Real-time-market: price established based on supply and demand
4. Auctions: price determined by outcome of competitive bidding

1. Talented people like a web designer
2. A great location
3. A good relationship with partners
4. Good time management
5. Good product

1. Physical: assets like manufacturing facilities, buildings, vehicles, machines, systems, and distribution networks
2. Intellectual: brands, proprietary knowledge, patents, copyrights, partnerships, customer databases
3. Human: more important in some firms than in others; HR is crucial in knowledge-intensive and creative industries like scientists
4. Financial: financial resources and/or financial guarantees, cash, lines of credit, or stock option pool for hiring key employees

1. Production: designing, making, and delivering product in substantial quantities and/or superior quality
2. Problem solving: develop new solutions to individual customer problems; ex: consulting, hospitals, and other service organizations are dominated by problem solving activities; require knowledge management and continuous training
3. Platform/network: networks, matchmaking platforms, software, and even brands can function as a platform (eBay)

What are key partnerships?

1. Strategic alliances between non-competitors
2. Competition: strategic partnerships between competitors
3. Joint ventures to develop new businesses
4. Buyer-supplier relationships to assure reliable supplies

1. Motivation for creating partnership
2. Optimize allocation of resources and activities; reduce costs, outsourcing, or sharing infrastructure

1. Motivation for creating partnership
2. Reduce risk in competitive environment
3. Electronics companies jointly develop new product they can all sell

1. Motivation for creating partnerships
2. Firms extend their capabilities by relying on other firms to furnish particular resources or perform certain activities
3. Acquire knowledge, licenses, or access to customers

1. All costs incurred to operate a business model
2. Cost-driven: focus on minimizing operating costs wherever possible; operate as "lean" as possible
3. Value-driven: premium value proposition and a high degree of personalized service characterize vale-driven business models

Costs advantages firm enjoys as its output expands;

ex: new machine can produce higher volume of products

1. Identify your venture's position in the value chain
2. Calculate how to create value for your customer
3. Identify your revenue streams
4. Determine expenses and cost drivers
5. Develop competitive strategy
6. Test your model through feasibility analysis

1. Mobilize: assemble all elements, create awareness, describe motivation for project
2. Understand: research and analyze all elements
3. Design: test model options and select best
4. Implement a prototype
5. Manage: adapt and modify as needed

1. UCF Grad 2004
2. CEO and Co-founder of FishingAmmo
3. Appeared on shark tank
4. Biggest obstacle: sales history, anticipate what's needed from suppliers

1. Set near term goals; examine outcomes
2. Determine assets - human, social, physical, and financial assets- needed to achieve these outcomes
3. Determine actions- tasks- that must be undertaken to achieve the necessary outcomes
4. Repeat as necessary until proof of concept is achieved

1. Put something together so it looks like something you envisioned
2. Prototype: working model of product
3. Website: working website
4. Purchase orders or customer sales: demonstrate demand

1. Investors: will value of your firm increase?
2. Bankers and lenders: will they get their money back?
3. Strategic partners: can they trust you?

1. Convey compelling story quickly and memorably
2. Highlight critical elements that provide competitive advantage
3. Highlight proofs of concept
4. Present coherent path to profitability and success
5. Demonstrate team can execute the plan

Include the following in your exec summary:

1. Most persuasive reason for existence
2. The very big and important pain or problem
3. How you solve this pain or problem
4. Your competitive advantage
5. How you will make money (revenue streams)
6. Strengths of the founding team
7. Why now is the right time to launch
8. What you need from investors

1. One of the investors from Shark Tank
2. Co-founder of FUBU
3. Mass marketing street clothes

1. Different formats for different purposes: your own personal planning purposes; seek funding from lendors or investors
2. Choose format that fits needs of reader (stakeholder) of your plan
3. May write different versions of your plan for different stakeholders
4. Align goals of company across all stakeholders
5. 15 slide power point business plan preferable with min text and lots of pics

1. Content: verbally present your executive summary in limited amount of time
2. Presentation skills: stand and move around, make eye contact, use visual aids, live demo of prototype if possible
3. Prepare to answer tough questions

1. UCF Grad 1998
2. President/founder of GameSim
3. Biggest fear is being stagnant

1. Depicts how quickly customers adopt new products
2. Developed at the Agricultural Extension Service at Iowa State College in 1957 to monitor patterns of hybrid seed corn adoption by farmers
   
   
   

Identify customers and how to attract them; addresses:

1. industry and market analysis- customer segments
2. product/service (quality, features, name, packaging)- value proposition
3. price - revenue streams
4. promotion- customer relationship
5. place (distribution)- channels