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| a marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products |
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| the first filter in the product development process, which eliminates ideas that are inconsistent with the organization’s new- product strategy or are obviously inappropriate for some other reason |
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| a test to evaluate a new-product idea, usually before any prototype has been created |
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| the second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated |
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| the stage in the product development process in which a prototype is developed and a marketing strategy is outlined |
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| the presentation of advertising and other promotional materials for several products, including a test product, to members of the product’s target market |
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| the decision to market a product |
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| the process by which the adoption of an innovation spreads |
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| all brands that satisfy a particular type of need |
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