Shared Flashcard Set

Details

Desktop publishing
.
35
Business
10th Grade
02/19/2013

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Cards

Term
1. Guides
Definition
non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects
Term
a. Margin guides
Definition
lines that indicate the space between the edge of the page and the document contents
Term
b. Column guides
Definition
lines that control the flow of text within columns and keep text out of the gutter (space between columns
Term
c. Ruler guides
Definition
used to align objects
Term
2. Grid
Definition
desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit.
Term
3. Template
Definition
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
Term
1. Master page
Definition
includes items and formats common to every page; used to maintain layout consistency
Term
2. Prototype
Definition
(also called mockup) an example of how the final document should appear
Term
3. Format Considerations
Definition
selection of one or more document sizes and layouts for a project
Term
1. Art
Definition
– illustrations and photographs used to convey meaning and add appeal
Term
2. Balloon
Definition
circle or bubble enclosing copy in an illustration; often used in cartoons
Term
3. Bleed
Definition
a print effect in which layout, type, or pictures appear to run off the edge of a page
Term
4. Caption
Definition
– also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon
Term
5. Dropped cap
Definition
an enlarged character at the beginning of a paragraph; used to grab the reader’s attention
Term
6. Running headers/footers
Definition
running text at the top and/or bottom of a document
Term
7. Jumpline
Definition
line at the end of a continuing article that tells readers which page to refer to for the rest of the article
Term
8. Pull-quote
Definition
a small section of text “pulled out and quoted” in a larger font size; used to draw attention
Term
9. Rules
Definition
lines around articles or graphics used to direct the flow of a publication and organize its content
Term
10. Sidebar
Definition
– A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text
Term
11. Text box
Definition
Container for text that can be placed and formatted randomly
Term
12. Watermark
Definition
A semitransparent image in the background of printed material; may be text or object
Term
13. End sign
Definition
a symbol, such as a wingding, that indicates the end of an article
Term
14. Reverse text
Definition
dark background and light text; used for emphasis
Term
a. Nameplate
Definition
– banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto
Term
b. Masthead
Definition
– contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document
Term
16. Headings and Subheadings
Definition
use font sizes and styles to differentiate between main and subheadings; use a consistent set for each
Term
a. Kicker
Definition
– words positioned above a headline, usually as a lead-in or teaser
Term
b. Byline
Definition
name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article
Term
c. Deck
Definition
placed between a headline and an article to provide a segue between the headline and the body of the article
Term
d. Running headlines and footers
Definition
headers and footers used to indicate dates, page numbers, running titles
Term
17. Body
Definition
the bulk of the publication; articles and news items
Term
a. Paragraphs
Definition
use paragraph settings to adjust and control the space between paragraphs
Term
b. Characters
Definition
use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality
Term
c. Rules (lines)
Definition
used in varying weights and styles to add definition and organize the elements of a publication
Term
18. Table of Contents
Definition
List of contents of a publication
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