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Definition
| Additional consumer services and benefits built around the core and actual products. |
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Definition
| The dimension of atmosphere relating to volume and pitch |
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Term
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Definition
| A name, term, sign, symbol, design, or a combination of these elements that is inteded to identify the goods or services of a seller and differentiate them from competitors |
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Term
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Definition
| The added value endowed on products and services. it may be reflected in the way consumers think, feel and act with respect to the brand, as well as in the prices, market share, and profitability the brand commands for the firm |
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Term
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Definition
| the process of endowing products and services with the power of a brand. it's all about creating differences between products |
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Definition
| the marketer's vision of what the brand must be and do for consumers |
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Term
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Definition
| takes place when the customer consumers the service |
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Term
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Definition
| answers the question of what the buyer is really buying. every product is a package of problem-solving services. |
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Definition
| the period when sales fall off quickly and profits drop |
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Definition
| when the customer is through using the product and departs |
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Term
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Definition
| the action taken toward a product that may cause harm or customer dissatisfaction |
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Definition
| those services or goods that must be present for the guest to use the core product |
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Term
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Definition
| the product life-cycle stage when a new product's sales start climbing quickly |
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Term
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Definition
| the product life-cycle stage when a new product is first distributed and made available for purchase |
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Term
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Definition
| the product life cycle stage when the customer makes the initial inquiry contact |
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Definition
| the stage in a product life cycle when sales growth slows or levels off |
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Term
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Definition
| the dimension of atmosphere relating to scent and freshness |
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Term
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Definition
| the ideal method of removing an unpopular or unprofitable product; it enables a product to be removed in an orderly fashion |
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Term
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Definition
| a detailed version of a product idea stated in meaningful consumer terms |
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Term
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Definition
| developing the product concept into a physical product to ensure that the product idea can be turned into a workable product |
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Term
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Definition
| envisioning a possible product that company managers might offer to the market |
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Term
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Definition
| the way that consumers picture an actual or potential product |
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Term
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Definition
| removing a product after existing stock has been depleted;used when sales for an item are low and costs exceed revenues, such as the case of a restaurant serving a crabmeat cocktail with sales of only one or two items per week |
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Term
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Definition
| extra products offered to add value to the core product and to help to differentiate it from the competition |
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Term
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Definition
| the dimension of atmosphere relating to softness, smoothness, and temperature |
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Term
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Definition
| the dimension of atmosphere relating to color, brightness, size and shape |
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Term
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Definition
| A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. it includes physical objects, service, places, organizations and ideas. |
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Term
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Definition
Core product
Facilitating products
supporting products
Augmented products |
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Term
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Definition
accessibility
atmosphere
customer interactions with the service system
Customer interactions with other customers
coproduction |
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Term
| Reasons companies use brands and identify the major branding decisions |
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Definition
the role of brands
The scope of branding
Brand equity |
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Term
| Product Life cycle (2 challenges) |
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Definition
1. all products eventually decline
2. The firm must understand hwo its products age and change marketing strategies as products pass through life cycle stages |
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Term
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Definition
| brands identify the source or maker of a product and allow consumers to assign responsibility for its performance to a particular company |
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Term
| New product development strategy |
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Definition
| a company has to develop new products to survive. new products can be obtained through acquisition or through new product development |
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Term
| New product development process |
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Definition
1. idea generation
2. Idea screening
3. Concept development and testing
4. marketing strategy development
5. Business analysis
6. product development
7. market testing
8. comercialization |
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Term
| product life cycle stages |
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Definition
1. product development
2. introduction
3. growth
4. maturity
5. decline |
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