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Principles of Modernism (5) |
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minimalism functionality use of new materials no decoration/reference to history beauty comes from blend of form and function |
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designed 1.) Bauhas buildings 2.) Federal Building 3.) Lakeside Towers 4.) IIT |
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designed 1.) St Louis Arch 2.) TWA terminal at JFK |
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Modern Furniture explored two opposing styles which were... |
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1.) Sleek, machined materials (metal, glass) 2.) organic shapes and material (wood, plastic) |
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| Swiss graphic design is characterized by... |
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1.) strict adherence to a grid 2.) sans serif type 3.) hierarchy of communication using weights and sizes of type |
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-most known for series of abstract, minimalist music posters -geometric precision -strict use of sans serif -objective use of photography |
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-taught type in Switzerland -emphasized meticulous, objective application of principles -rational system, mathematical order |
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| Three Prominenent Way-finding Designers |
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Otl Aicher Lance Wyman Deborah Sussman |
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| Mexico City Olympics 1966 |
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| Los Angeles Olympics 1985 |
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-started International Typeface Corporation
-publication U&Ic
-spearheaded movement in design using newly-design "photo-type", which was very customizable |
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-produced ads and images that made use of minimal, simple, almost child-like graphic elements
-UPS logo
-"subway posters score" |
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| PushPin Studios was created by... |
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| Milton Glaser and Seymour Chwast |
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| Glaser and Chwast introduced what ideas into the mainstream? |
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-conceptual illustration -revival of Victorian styles -revival of art deco style |
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-wrote Learning from Las Vegas -postmodern architect |
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Five trends in PostModern design according to Meggs |
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-Swiss typographic Experiments -new wave typography -Memphis and California architectonic mannerism -retro and vernacular -electronic revolution |
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Five trends in PostModern design according to Poynor |
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-deconstruction -appropriation -techno -authorship -opposition |
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-borrows from previous styles and images -may be a homage or may be parody -evokes a sense of nostalgia |
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-borrowing from things in common usage -can be done with sense of irony/sarcasm/humor -can be done with realization that some forms work better in some contexts -sometimes called naiive |
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references to styles assuming the audience is familiar with the reference (building on associations already inheirent in style) |
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mixing or borrowing of styles in a context in which there is no assumption of a common understanding considered neutral |
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-not a style, but a "method of questioning" -very experimental, leaning heavily on theory -origins: Jacques Derrida: Of Grammatology |
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-formed by Gert Dumbar -Nethlerlands -Deconstruction |
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-cultivating the "look of information"
-genuine, honest use of information graphics
-good design can inform and advance society |
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| designer as author/creator of content as well as design |
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| making statements counter to prevailing commercial culture |
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Prominent Opposition Artists
(4) |
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-Tibor Kalman
-Dan Friedman
-Shawn Wolfe
-the Guerilla Girls |
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Prominent Authorship Artists
(2) |
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Prominent NeoModern Artists
(4) |
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-Matthew Carter
-Jonathan Hoefler
-Edward Tufte
-Grundy and Northedge |
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Prominent Techno Artists
(7) |
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-April Greiman
-P. Scott Makela
-Rick Valicenti
-The Design Republic
-Skolos and Wedell
-David Carson
-Vanderlans and Licko |
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Prominent Deconstruction Artists
(5) |
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-Katherine McCoy
-Jeffery Keedy
-Rick Valicenti
-Studio Dumbar
-Skolos and Wedell |
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Prominent Retro Artists
(6) |
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-Paula Scher
-Neville Brody
-Malcolm Garrett
-Louis Fili
-Charles S. Anderson
-Tibor Kalman |
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-identity for Girl Scouts, AT&T
-"Man with the Golden Arm"
-strong figure/ground relationships |
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-Federal Design Improvement Program: 1974
-Redesigned National Park brochures using "unigrid"
-1985 National Design Award
-Dedicated to improving and making more consistent the design standards |
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| Emigre magazine formed by... |
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Rudy Vanderlans Zuzana Licko |
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| the FACE magazine formed by... |
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-graphic design magazine founded in 1984 -variety of layouts, use of guest designers, and opinionated articles -Vanderlans and Licko |
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Some Swiss designers include... (6) |
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Willi Kunz Rosemarie Tissi Siegfried Odermatt Steff Geissbuhler Wolfgang Weingart April Greiman |
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| explored typographic hierarchy and the use of negative space |
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-created a grid and then used elements that contradicted the grid -pioneered use of Macintosh in design |
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-art director for Colors magazine - |
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-deconstruction magazine that covered controversial topics -Issue 4 covered "race": very controversial -created in 1991 |
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