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Design and layout 1
layout & design
20
Art/Design
11th Grade
10/09/2008

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Cards

Term
points
Definition
A stroke should always be measured by what unit of measure?
Term
What is the difference between a graphic and a logo?
Definition
A graphic is a illustration, and a logo is a trademark of a company or product.
Term
Draw and label the following:
margin, trim marks, fold marks, alley, gutter, column, 2 page spread
Definition
see board
Term
layout
Definition
The plan and arrangement of graphic elements
Term
color swatch
Definition
Sample of an ink color
Term
see board
Definition
How big is a full bleed? At the board draw a full page bleed.
Term
.125
Definition
When setting up a bleed how for past the trim marks should the bleed extend? decimal
Term
coated paper and uncoated paper
Definition
What is the difference between PMSU and PMSC
Term
The same number will look different even though it is the same number i.e. PMS 548U and PMS 548C
Definition
Besides glossy and dull what is the significance of coated and uncoated colors.
Term
Fair price, Quotes (fast answers), On time delivery, quality
Definition
What does the designer want from the printer?
Term
cool colors
Definition
Restful colors
Term
warm colors
Definition
Stimulating colors
Term
Comprehensive
Definition
Shown to the client for approval and to be signed off.
Term
Comprehensive and the rough
Definition
Actual size
Term
Comprehensive
Definition
Has specifications on the job for the printer
Term
Rough and Comprehensive
Definition
Layout that is folded, trimmed and stitched
Term
Process and Pantone
Definition
Two basic catagories of color printing.
Term
Process color
Definition
CMYK is also known as what?
Term
Spot or solid color
Definition
Pantone or PMS is also known as what?
Term
saves time
Definition
Why is it important to do thumbnails?
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