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Definition
| Arrangement of elements using repetition to promote eye movement in logical order. |
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Definition
| Actual size pencil drawn sketch that shows an idea of a possible ways to combine various elements such as line shape etc... |
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Term
Rule or stroke
(graphic element) |
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Definition
| Line used for graphic affect. |
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Term
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Definition
| A small, quickly drawn sketch that shows possible ways to combine elements of a printed piece. Always drwn with a no.2 pencil. |
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Definition
| Area of an image printed with dots so ink coverage is less then 100%. |
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Definition
| To arrange elements so they line up with other elements. |
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Term
white space
(design principle |
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Definition
| Part of the page or design that is not occupied by graphic elements. |
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Term
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Definition
| Each individual part of the design. |
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Term
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Definition
| Space between two columns of text. |
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Term
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Definition
| Layout that looks like the final piece. |
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Term
Pantone Matching System
PMS |
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Definition
| A method of specifying spot color by numbered color samples available in swatchbooks. |
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Term
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Definition
| Image that extends past the trim marks on the page. |
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Term
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Definition
| High contrast art, on white paper used on pieces such as silk screening, phone books, ads in the back of magazines... |
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Term
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Definition
| when talking about raster images what are we referring to? |
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Term
billboards with photos
packaging with photos
magazines
brochures
advertising |
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Definition
| Give some examples where we would find continuous tone art. |
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Term
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Definition
| When we are using Illustrator we refer to our art as Vector, What is another name for vector art? |
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Term
phone book
silk screen art
back of magazines
magnets with solid art |
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Definition
| Give some where you would find examples of line art. |
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Term
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Definition
| Space where two pages meet at the binding. |
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Term
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Definition
| Proper placement of element by weight |
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Term
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Definition
| Using similar images, color, shapes, line, font. Creating The correct balance of composition or color that produces a harmonious effect. |
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Term
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Definition
| Point slightly above of the mathmatical center. |
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Term
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Definition
| Actual size pencil drawn sketch that shows an idea of a possible ways to combine various elements such as line shape etc... |
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Term
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Definition
| Adjacent to each other on the color wheel. They all have one hue in common so things can’t get too wild. |
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Term
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Definition
| This scheme uses colors that are opposite on the color wheel. These colors are as far apart (hue wise) as colors can be so there is ample potential for conflict. Oddly, though, they actually can compliment each other |
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Term
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Definition
| The ancient Greeks concluded that there was one shape, called the “Golden Rectangle.” The size relationship of one part of the design to the other parts. |
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Term
Thumbnail
Rough
Comprehensive |
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Definition
| In order name three steps in the graphic design process. |
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Term
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Definition
| Keeps your text and graphics evenly aligned and evenly spaced from the edge of the page. It is the space that surrounds or frames your page. |
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Term
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Definition
| Small lines outside your page that show the cutter where the page will be trimmed. They appear on the pasteboard and never touch the page itself. |
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Term
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Definition
| Subtractive color pigment theory known as Process color. Primary colors of ink, along with black. Used in the printing industry. |
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Term
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Definition
| What does CMYK stand for? |
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Term
| So it is not confused with blue |
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Definition
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Term
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Definition
| Additive Color, light theory. Three primary colors are used and mixed by the eye to produce the range of colors you see on your computer & TV screen. |
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Term
Heading
Sub heading
Copy
Photos, art
Logo |
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Definition
| Name the 4 components or design elements of printed communication. |
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Term
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Definition
| When designing most print communication pieces, what is probably just as important as the name of the company? |
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Term
magazines
books
brochures
newsprint
calendars |
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Definition
| Name 5 types of publication design |
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Term
attract attention
easy to read
hierarchy orderly flow
lasting impression
appropriate technology |
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Definition
| Name functions of your design |
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Term
Define the problem
(who, what, when, where, why and how)
Gather information
Find solutions
Evaluate and refine solutions
Present solutions |
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Definition
| Steps in the design process |
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