Shared Flashcard Set

Details

DESIGN 110
Final Exam
70
Other
Undergraduate 1
12/16/2008

Additional Other Flashcards

 


 

Cards

Term
Spectrum
Definition
A continuum of color formed when a beam of white light is dispersed so that its component wavelengths are arranged in order. (Prism)
Term
Hue
Definition
Refers to the name of the color (ex. red or blue-green). Independant of intensity or value.
Term
Additive color
Definition
A color whose hue is established by the combining of monochromatic light sources. Used in television or theatre.
Term
Value
Definition
Refers to the lightness or darkness of a color
Term
Chroma
Definition
Refers to the brightness of dullness of a color. The dimension of color that measures the brilliance of a hue. Others terms include saturation and intensity
Term
Achromatic
Definition
Without color uses. Only blacks, whites and grays
Term
Monochromatic
Definition
One color (various values and intensities)
Term
Analogous
Definition
Three or more colors adjacent on the color wheel
Term
Complementary
Definition
Opposites on color wheel
Term
Triadic
Definition
Three colors equally distant on the color wheel
Term
Tetrad
Definition
Four colors equal distant on the color wheel.
Term
Neutral
Definition
Little or no hue showing
Term
Afterimage
Definition
The tendancy of the human eye to see a hue after looking several minutes at the complementary hue.
Term
Reversed Afterimage
Definition
The tendency of the human eye to fill in the negative space of an object with the hue of the positive space of that object after looking several minutes at the positive object
Term
Simultanieous Contrast
Definition
The phenomenom by which complementary colors appear to be brighter and more intense when placed side by side
Term
Shape
Definition
The two-dimensional contour that characterizes an object or area. An image in space
Term
Natural Shape
Definition
derived from anything in the natural environment, including the human figure.
Term
Abstact Shapes
Definition
simplified, modified, altered, distorted or enlarged. Essence of original remains.
Term
Geometric Shapes
Definition
The familiar 2-D squares, rectangles circles or triangles or other multisided shapes
Term
Nonobjective shapes
Definition
These Shapes have no object, no symbol in which to identify. Just shapes.
Term
Positive shapes
Definition
the object or subject of the design, also called the figure
Term
Negative shapes
Definition
the empty sapces that form a background, sometimes called the ground
Term
Positive/Negative Ambiguity
Definition
Occurs when shapes are so integrated that either of the elements can be the figure or the ground, depending on perception
Term
Tactile Texture
Definition
(sometimes called actual) texture that can be felt or appreciated through sense of touch
Term
Simulated Texture
Definition
texture that cannot be felt or enjoyed by touch, but only suggested to the eyes
Term
The 5 elements of design
Definition
Shape, Texture, Space, Form and Color
Term
Form
Definition
The acual shape and structure of an object. The substance of something as a solid or liquid form
Term
Space
Definition
A vehicle in which shapes and forms exist. All physical things exist in space
Term
The three types of space
Definition
Pictorial, Illusionary, Actual
Term
Pictorial Space
Definition
A design that is depicted as a flat surface
Term
Overlapping
Definition
When one object is placed in front of another, thus hiding a portion of the second view
Term
tiering/positioning
Definition
Objects placed close to the bottom of the disign are "read" as closer to the viewer than objects in the middle or top of the design
Term
Linear perspective
Definition
All objects in the design are drawn into a system of vanishing points. Two parts of a perspective are the horizon line and they eye-level line
Term
Atmospheric Perspective
Definition
Objects in the distance are grayer in value than objects closer to the viewer
Term
Actual Space
Definition
Results when designs are 3-D and space becomes a real and tangible part of the design.
Term
Balance
Definition
Positive and negative shapes distributed in space by apparent visual wight to create harmony
Term
Structural Balance
Definition
Balance of any kind dependent upon an axis, or central pole of equilibrium around which forces of an object or structure gravitate
Term
Symmetrical Balance
Definition
Type of visual equilibrium in which there is a precise correspondence of elements on either side of a center axis or point. Sometimes called formal balance.
Term
Asymmetrical Balance
Definition
Acheived with dissimilar objects that have equal visual wieght or equal eye attraction.
Term
Radial Balance
Definition
special type of symmetrical balance in which all visual elements are balanced and radiate from a central point
Term
Emphasis or Focal Point
Definition
What we want the viewer to see, principle that stresses one feature as the main point in which the other design is coordinated around
Term
Focal Poing
Definition
Point of emphasis in a design
Term
Focal Point
Definition
Point of emphasis in a design
Term
Contrast
Definition
A focal point occurs when one element differs from the others. Attracts the eye with the difference.
Term
Isolation
Definition
A focal point results when one element is separted from all others in a design
Term
Placement
Definition
A focal point results when many elements point to one item.
Term
Rhythm
Definition
Regular pulsation. Word that is used to describe the regular beat that forms the underlying structure in music or poetry
Term
Visual rhythm
Definition
Movement of the eye across recurrent motifs providing repetition.
Term
Metric Rhythm
Definition
Simple repetition of a "beat" as heard in tapping a pencil or the beat of a drum
Term
Alternating rhythm
Definition
A rhythmic pattern of a beat in which every other beat is emphasized.
Term
Progressive Rhythm
Definition
A repetitive pattern in which the elements change gradually and sequentially throughout the design
Term
Flowing Rhythm
Definition
Elements repeated in slower, smoothly connceted pattern
Term
Flowing Rhythm
Definition
Elements repeated in slower, smoothly connceted pattern
Term
Swirling Rhythm
Definition
Repeated elements revolving around a central core
Term
Visual Unity
Definition
Agreement based on some agreement between elements that is apparent to the eye
Term
Harmony
Definition
Another term for unity. Congruity that exists in a design
Term
Gestalt
Definition
A theory of visual perception derived from psychological research during this century. A unified configuration or pattern of visual elements whose properties cannot be derived from a simple summation of it's parts
Term
Gestalt in design
Definition
Viewer tends to group objects that are close to each other in a larger unit. Viewer will tend to relate group objects of a similar shape. Viewer will close space between similar elements to form an organized design.
Term
Proximity
Definition
The degree of closeness in the placement of elements in a composition
Term
Repetition
Definition
Using the same visual elemnt over again within the same composition
Term
Continuation
Definition
A line or edge that continues from one form to another, allowing the eye to move smoothly through a composition
Term
Continuity
Definition
The visual relationship between two or more individual designs
Term
Grid
Definition
Layout structure which can provide an underlying repetitive division of space, yet allow for variation to enliven the patter.
Term
Scale
Definition
denotes size in relation to an accepted unit of measurement. Another word for size
Term
Proportion
Definition
Refers to size of relationships of parts within a whole
Term
Human Scale reference
Definition
Uses human body as the unit.
Term
Symbolic scale
Definition
Use of size differences to dipict importance
Term
Scale as emphasis
Definition
The use of size differences to attract attention within a design.
Term
Notions of the Ideal
Definition
Formulas for ideal proportions have long guided designers in creating the "ideal" human figure or ideal structure
Term
The Golden Rectangle
Definition
Considered the perfect rectangle, "Width is to length as length is to length plus width
Supporting users have an ad free experience!