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Delgado BUSG 115 Chapter 4 Definitions
Starting a New Business
12
Business
Undergraduate 1
10/04/2013

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Term
Opportunity recognition
Definition
Searching out and capturing new ideas that lead to business opportunities is called
Term
Entrepreneurial Alertness
Definition
Many small business owners seem to have a knack for identifying good business ideas known as
Term
Imitative Strategy
Definition
If your idea is essentially the same as something done before, you are following a(n)
Term
Incremental Strategy
Definition
If you have taken an idea that has already been done and build on it, you are following a(n)
Term
Radical Innovation Strategy
Definition
An idea that no one has tried before – something very different than what’s out there is following a(n)
Term
Feasibility
Definition
checking out an idea to see if it is viable, realistic and how internal and external forces might influence it is doing a _________ study.
Term
Pilot Test
Definition
Diane wasn’t sure if she knew exactly how to sell her new product on line and what customers might respond to best, so she did a trail run, called a ________ is a process producing an idea or opportunity that is novel and useful.
Term
Creativity
Definition
Dennis was granted the _______ to open a chain oil change business, following a model already successful in a number of states.
Term
License
Definition
A legal agreement granting you rights to use a particular piece of intellectual property.
Term
Licensee
Definition
The person or firm which is obtaining the rights to use a particular piece of intellectual property.
Term
Licensor
Definition
The person or organization which is offering the rights to use a particular piece of intellectual property.
Term
Royalty
Definition
For the right to run a business using another businesses model, Dennis must pay an annual fee known as a
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