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Definition
| An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers |
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| An organized movement of concerned citizens and government agencies to protect and improve peoples living environment |
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| Environmental sustainability |
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Definition
| A manage approach that involves developing strategies that both sustain the environment and produce profits for the company |
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| A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing |
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| Consumer-oriented marketing |
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Definition
| The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumers point of view |
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Definition
| A principle of enlightened marketing that requires that a company seek real product and marketing improvements |
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Definition
| A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments |
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| Sense-of-mission Marketing |
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Definition
| A principle of enlightened marketing that holds that a company should define its mission in broad social terms |
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Definition
| A principle of enlightened marketing that holds that a company should make good marketing decisions by considering the consumers' wants, the company's requirements, the consumer's long-run interests, and society's long run interests |
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Definition
| Products that have neither immediate appeal not long-run benefits |
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Definition
| Products that give high immediate satisfaction but may hurt consumers in the long run |
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Definition
| Products that have low appeal buy may benefit consumers in the long run |
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Definition
| Products that give both high immediate satisfaction and high long-run benefits |
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Definition
| In the words of a wise mike miller "the daytrader" or commonly asked "can you give me some stock tips" |
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Definition
| Christy's playmate if you know what I mean |
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