Term
|
Definition
| The buying behavior of final cunsumer- individuals and households who buy goods and services for personal comsumptions. |
|
|
Term
|
Definition
| All the individuals and households who buy or aquire goods and services for personal consumption. |
|
|
Term
|
Definition
| The set of basic balues, perceptins, awants and behaviors learneds by a member of society from family and other important institutions. |
|
|
Term
|
Definition
| A group of people with shared value systems bases on common life experiences and situations |
|
|
Term
|
Definition
| relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. |
|
|
Term
|
Definition
| Two or more people who interact to accomplish individual or mutual goals |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. |
|
|
Term
|
Definition
| A buyers: Age and life cycle stage, occupatioon, economic situation, lifestyle, personality, and self concept. |
|
|
Term
|
Definition
| A Persons pattern of living as expresses in his or her (AIO) activies, interests and opinions. |
|
|
Term
|
Definition
| The uniquer psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. |
|
|
Term
|
Definition
| Sincerity, excitement, competence, sophistication, ruggedness... |
|
|
Term
|
Definition
| A need that is sufficiently pressing to direct the person to seek satisfaction of the need. |
|
|
Term
|
Definition
| The process by which people select, organize, and interpret information to from a meaningful picture of the world. |
|
|
Term
| Maslow's hierarchyh of needs |
|
Definition
| (bottom to top) Physiological needs (hunger thirst), Safety needs (security, protection), Social needs (Sense of belonging, love), Esteem needs (self-esteeem, recognition, status), Self-Actualization needs (self-development and realization) |
|
|
Term
|
Definition
| Changes in an individual's behavior arising from ecperience. |
|
|
Term
|
Definition
| A descriptive thought that a person holds about something. (duh?) |
|
|
Term
|
Definition
| A person's consistently favorable or unfavorable evaluations, feeling, and tendencies toward an object or idea. |
|
|
Term
|
Definition
| Consumer buying behavior in situations characterizzed by high consumer involovement in a purchase and significant perceived differences among brands (Ralph Lauren) |
|
|
Term
| Dissonance-reducing buying behavior |
|
Definition
| Consumer buying behavior in situations characterized by high invlovement but few percieved differences among brands. |
|
|
Term
|
Definition
| Consumer buying behavior in situationis characterized by low consumer invlovement and few significant preceived brand differences. |
|
|
Term
| Variety-seeking buying behavior |
|
Definition
| Consumer buying behavior in situations characterized by low consumer involvement but signigicant perceived brand differences. |
|
|
Term
|
Definition
| The first stage of the guyer decisioin process, in which the consumer recognizes a need or problem. |
|
|
Term
|
Definition
| The stage of the buyer decision process in which the sonsumer is aroused to search for more informationl the consumer mayu simply have hightened attention or may go into active information seach. |
|
|
Term
|
Definition
| The stage of the buyer decision process in which the soncumer uses information to evaluate alternative brands in the choice set. |
|
|
Term
|
Definition
| The buyer's decision about which brand to purchase. |
|
|
Term
|
Definition
| The stage of the buyer decision process in which consumers take further action after purcahse, based on their satisfaction or dissatisfaction. |
|
|
Term
|
Definition
| Buyer discomfort caused by post-purchase conflict. |
|
|
Term
|
Definition
| A good, service, or idea that is perceived by some potential customer as new. |
|
|
