Term
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Definition
| The network made up of company, suppliers, distributors, and ultimately customers who "partner" with each to improve the performance of the entire system |
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Term
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Definition
| A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer of business user |
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Term
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Definition
| A layer of intermediaries that preform some work in bringing the product and its ownership closer to the final buyer |
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Term
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Definition
| A marketing channel that has no intermediary levels |
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Term
| Indirect marketing channel |
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Definition
| A channel containing one or more intermediary levels |
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Term
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Definition
| Disagreement among marketing channel members on goals and roles who should do what and for what rewards |
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Term
| Conventional distribution channel |
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Definition
| A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits even at the expense of the system at a whole |
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Term
| Vertical marketing system |
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Definition
| A distribution channel structure in which producers, wholesalers, and retailers act as a unified system |
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Term
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Definition
| A vertical marketing system that combines successive stages of production and distribution under single ownership--channel leadership is established through common ownership |
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Term
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Definition
| A vertical marketing system in which independent firms of different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could have alone |
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Term
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Definition
| A contractual vertical marketing system in which a channel member, called franchiser, links several stages in the production-distribution process |
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Term
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Definition
| A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership but through the size and power of one of the parties |
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Term
| Horizontal Marketing system |
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Definition
| A channel arrangement in which two or more companies at one level join together to follow a new marketing oppertunity |
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Term
| Multichannel distribution system |
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Definition
| A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments |
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Term
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Definition
| The displacement of traditional resellers from a marketing channel by radical new types of intermediaries |
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Term
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Definition
| Stocking the product in as many outlets as possible |
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Term
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Definition
| Giving a limited number of dealers the exclusive right to distribute the company's product in their territories |
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Term
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Definition
| The use of more than one but fewer than all, of the intermediaries who are willing to carry the company's products |
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Term
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Definition
| The tasks invloved in planning, implementing, and controlling the physical flow of materials and final goods from points of origin to points of consumption to meet customer requirements at a profit |
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Term
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Definition
| Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers |
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Term
| Intermodal transportation |
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Definition
| Combining two or more modes of transportation |
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Term
| Integrated logistics management |
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Definition
| The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire system |
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Term
| Third-party logistics provider |
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Definition
| An independent logistics provider that preforms any or all of the functions required to get its client's product to market |
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