Term
|
Definition
| The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers. |
|
|
Term
|
Definition
| The actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing intermediaries, customer markekts, competitors and publics. |
|
|
Term
|
Definition
| The larger societal forces that affect the microenvironment- demographic, economics, natural, technological, political and cultural forces. |
|
|
Term
|
Definition
| Firms that help the company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distribution firms, marketing service agencies, and financial intermediaries. |
|
|
Term
|
Definition
| Any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives |
|
|
Term
|
Definition
| The study of human populations in terms of size, density, location, age, gender, race, occupations, and other statistics. |
|
|
Term
|
Definition
| The 78 million people born during the baby boom following world war II and lasting until the early 60's. |
|
|
Term
|
Definition
| a sexual position used when both "players" are "getting some" oral action. |
|
|
Term
|
Definition
| The 45 million peopel born between 1965 and 1976 in the "birth dearth" following the babay boom. |
|
|
Term
|
Definition
| The 72 million children of the baby boomers, born between 77 and 94 |
|
|
Term
|
Definition
| Factors that affect consumer buying power and spending patterns. |
|
|
Term
|
Definition
| Differences noted ober a century aho by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises. |
|
|
Term
|
Definition
| Natural resources that are needed as inputs by marketers or that are affected by marketing activities. |
|
|
Term
| Technological environment |
|
Definition
| Forces that create new technnologies, creating new products and market opportunities. |
|
|
Term
|
Definition
| Laws, governmet agencies, snf ptrddutr groups that influence and limit various organizations and individuals in a given society. |
|
|
Term
|
Definition
| Institutions and other forces that affect society's basic values, perception, preferences, and behaviors. |
|
|
