Term
| Benefit: An advantage a customer receives from using a product |
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| Buying decision: A small or “mini” decision that a customer makes which leads to the final decision to buy a good or service |
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| E-commerce: The buying and selling of goods using computers |
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| Feature: A fact or characteristic about a product |
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| Need decision: The point at which the customer decides that s/he needs to purchase a good or service that may satisfy a need or a want |
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| Place decision: The decision to buy from a certain business |
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| Price decision: The decision a customer reaches on the price s/he is willing to pay for a good or service |
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| Product decision: The decision a customer makes on the brand, type, model, etc., to buy |
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| Rapport: A good relationship |
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| Time decision: The decision a customer makes on when to buy |
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