Shared Flashcard Set

Details

* Davenport Test 1
Class Notes
20
Communication
Undergraduate 3
10/11/2009

Additional Communication Flashcards

 


 

Cards

Term
burning
Definition
over exposing a certain portion of a photo.
Term
Gray scale
Definition
256 shades of grey
the higher the number the lighter the shade of grey.
Term
Rasterized
Definition
means pixelated image
Term
Alpha Channel
Definition
transparent
Term
Bits
Definition
are made of binary codes (ones and zeros)
Term
(K)Kilo Byte 1024 = 1 mega byte
(Megs) Mega Byte 1024= 1 gigga byte
(gigs)Giga Byte 1024= 1 tera byte
Tera Byte 1024 (generally used by producers)
Definition
Term
BMP
Definition
is a Microsoft format (don't use
Term
TIF
Definition
maintains layers (not recommended ) Is a mix between GIF and PNG
Term
Demographics
Definition
likes, dislikes, age, etc.
Term
Geographics
Definition
Location (are distributing or are people coming to you?)
Term
Pyschographics
Definition
peoples opinions, attitudes, etc.
Term
Deliverables
Definition
anything that you get the actual product on (website, cd, usb)
Term
What is the general setting on monitors size?
Definition
768 X 1024
Term
Alieaced typeface (spelling?)
Definition
not smooth
Term
non-alinaced typeface
Definition
smooth
Term
the native fileformat for InDesin
Definition
is AI
Term
What is the native file type for Photoshop?
Definition
PSD
Term
Hexidecimal Value
Definition
6 character alpha numerical code: (the color code on the color picker)
Term
Rasterized
Definition
cannot make large without losing quality
Term
Vector
Definition
can change size as much as you want with out losing quality
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