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| suggests that one should do it b|c everyone else is doing it |
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| an expert or famous person gives a personal testimony about a products or idea |
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| ordinary people are often used to persuade others |
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| uses words that appeal to a person's emotions rather than to his|her ability |
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| associating the power of a cultural symbol with a product |
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| the product name, or keyword or phrase is repeted over and over again |
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| - words r used to create an unfaverable opinion |
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| if u dont do something, someone will suffer |
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| giving only the + side of somthing while ignoring the - side |
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