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| The mental frameworks different classes and social groups deploy in order to make sense of the way society works |
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| The myth that society is held together by common norms such as equal opportunity, respect for diversity, one person-one vote, individual rights, and rule of law |
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| The process fo speaking not on oppression and linking the subjugation with media representations;; the work of cultural studies |
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| A neo-Marxist critique that sets forth the position that mass media manufacture consent for dominant ideologies |
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| The belief that human behavior and relationships are ultimately caused by differences in financial resources and the disparity in power that those gaps create |
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| The subtle sway of society's haves over its have-nots |
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| Frameworks of interpretation |
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| The process by which unquestioned and seemingly natural ways of interpreting the world become ideologies |
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| The producers of culture; television,radio,music, film, fashion, magazines, newspapers, etc. |
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