Term
| What is the main condiseration of the Cultivation Theory? |
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Definition
| The ways in which television influences our socially constructed views of reality |
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Term
| What research methods are used in the Cultivation Theory? |
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Definition
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Term
| Characteristics of Heavy Viewers |
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Definition
-Heavy Viewers are most in line with the "television world"
-They will regard the world as more dangerous than light viewers
-They watch at least 4 hours a day |
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Term
| What is an index of violence? |
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Definition
The overt expression or threat of physical force as part of the plot
i.e. cartoons fighting |
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Term
| What is the Cultural Indicators project? |
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Definition
| The systematic tracking of changes in television content and how those changes affect viewers' perceptions of the world |
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Term
| What is Cultivation Differential? |
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Definition
| Compares the attitudes of light and heavy viewers |
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Term
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Definition
| When heavy viewers see that t.v. symbols dominate other sources of information (media) and ideas around the world |
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Term
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Definition
| When repeated symbolic portrayals of violence cause viewers to replay their real-life experiences with violence |
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Term
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Definition
| The cultivation effect is generally found to have a small correlation between media and actual perception |
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