Poster for Kassama Corn Flour

THE BEGGARSTAFFS

1894, England

brother in-laws - advertising studio

adopted pseudonym to protect painting careers

Poster for Harper's Magazine

THE BEGGARSTAFFS

1895, England

use of "closure" > viewer's participatory role in understanding 

Poster for Don Quixote

THE BEGGARSTAFFS

1896, England

new technique of collage > cut paper

flat planes of color with edges "drawn" with scissors

Poster for Priester Matches

LUCIAN BERNHARD

1905, Germany

first ever poster contest > $50 winner

rejected but "genius"

Poster for Stiller Shoes

LUCIAN BERNHARD

1912, Germany

flat color shapes + product name + product image

= Plakatstil (poster style)

Poster for Manoli

LUCIAN BERNHARD

1910, Germany

hollerbaum and schmidt (litho firm) 

"owned" style from contract

Still Life with Violin

PABLO PICASSO

1912, France

collage

synthetic cubism masterpiece

representation of table, fruit bowl, violin

flat color form (cubism)

collage, mixed media

textures to signify objects

little paint

extensive lettering

flat space

bare canvas

Italian poet 

FILIPPO MARINETTI

manifesto

february 20, 1909 in Le Figaro

typography

concrete expressive visual form > impact and change social norms 

embraced machines, speed, modern life

typographic experimentation

photo-engraving and cut + paste techniques

CHAIRrrrrrrRR

FILIPPO MARINETTI 

1919, Italy

letterpress booklet cover

sardonic poem expresses sex for sale > hypocritically "love"

traditional, linear-set text

on side or angled

Mountains + Valleys + Streets + Joffre

FILIPPO MARINETTI 

1915, Italy

letterpress journal

painterly form of typographic design

"words of freedom" > parole in liberta

cut + paste printed matter, hand marks, photographed as line image

It's Raining

GUILLAUME APOLLINAIRE

1918, France

page from calligrammes

rival of MARINETTI

calligrammes > typographic design 

Depero Futurista Book

FORTUNATO DEPERO

1927

edition of 1000 copies

KURT SCHWITTERS loved it

Depero Futurista Book COVER

FORTUNATO DEPERO

1927

ideas bound together in a volume 

"manifesto of the machine age"

*note the binding

natural progression where graphic communications move to

simplification/reduction of naturalism

flat color shapes + product name + product image

visual language of shape and sign

ex. priester matches

revolutionary style of modern art

challenged forms of representation (perspective)

different vantage points

reduction to geometric form