Term
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Definition
| the amount of space that can be filled |
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Term
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Definition
| the amount of a good or service that a purchaser is willing and bale to buy for any given price at any given time |
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Term
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Definition
| product, price, place, and promotion |
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Term
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Definition
| the act of skillfully, carefully, and tactfully managing, controlling, and directing capacity and sources of income, given the constraints of supply and demand |
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Term
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Definition
| the amount of a good or service that a seller is willing and able to sell for any given price at any given time |
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Term
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Definition
| refers to the pattern and tempo (rate) of receipt and acceptance of advanced reservations |
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Term
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Definition
| an organization which tries out new innovations first, before those innovations are mass-produced or disseminated to the market |
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Term
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Definition
| the percentage of seats sold (common airline term) |
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Term
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Definition
| refers to the amount of revenue received by the airline for each mile flown per passenger (also known as passenger mile) |
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Term
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Definition
| the precursor to what we now refer to as revenue management. A formalized method of managing and controlling revenue |
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Term
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Definition
| business-to-business e-commerce |
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Term
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Definition
| business-to-consumer e-commerce |
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Term
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Definition
| placing an identifying mark or logo on a product produced by a specific organization or associating that brand with a service performed by that organization |
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Term
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Definition
| the local building that houses a retail establishment |
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Term
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Definition
| combining products and services to create a package |
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Term
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Definition
| consumer-to-consumer e-commerce |
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Term
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Definition
| refers to the source of the booking |
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Term
| customer-centric approach |
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Definition
| any marketing or operational effect focused on the needs, wants, and desires of an organization's customers |
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