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| gives the benefits of a specific product or sevice and relies on rational arguments why a customer shold buy it. |
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| advertising that aims to build an image. it uses common elements to define what a product or company stands for and to give it a personality in the minds of consumers. |
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| advertising for a company |
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| is a company that specializes in creating advertising. |
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| the key liaison between the client and the agency. |
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| spend a lot of time talking to the target markets |
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| is a detailed listing of where and when ads will run |
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| the person who develops the media plan |
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| has a background in design or fine art and is responsible for how the ad will look |
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| has a writing background and writes the words on the ad. |
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| helps guide the creative process and ensures that the creative team's work conveys the right message and is in line with the client's need |
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| is to facilitate everything that happens after the client agrees to develop an ad or campaign |
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| is a documet that outlines the activities to be completedand resources needed to create advertising |
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| is a series of related advertisements with a similar look,feel, and theme that centers on a specific product,service, or brand |
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| is how a company positions itsw brand or product in its advertising |
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| also known as creative brief, which is a short document that defines the target market and articulates the main message of the advertising |
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| is the total number of people who see an ad. |
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| the number of times a member of the target audience is exposed to the advertising message |
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| the amount of time required to place an ad |
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| involves collecting data that can be classified into meaningful numerical values |
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| presents customer with open-endede questions rather than specific choices. |
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| correct any false impressionsleft by the deceptive ads. |
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| is a legal order to discontinue the deceptive advertising |
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