Term
| Factors That Increased the Importance of Corporate Media Relations |
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Definition
- Less Trust in institutions including business
- More media scrutiny
- Technology advances
- Media Consolidation
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Term
| Relationship between media relations professionals and journalists |
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Definition
| PR professionals and journalists have a love/hate relationship. They have low trust but they need each other |
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Term
| When a corporate media relations professional takes a call from a journalist. . |
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Definition
- Interview them first
- Know the purpose of the interview
- Be prepared for questions
- Know your facts
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Term
| In media relations, "bridging" means: |
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Definition
| Moving closer to the objective through asking questions |
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Term
| Organizational Culture Types |
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Definition
- Authoritarian: More Centralized, resistance to ideas from outside organization
- Participative: Teamwork a common value, departments work well together, more open to ideas from employees and outsiders
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Term
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Definition
| Participate culture helps to create an environment for excellent communication |
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Term
| Federal Legislation requiring more transparency |
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Definition
| Securities and Exchange Commission |
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Term
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Definition
- Brokerage, firms, etc. that act as agents for individual investors
- Make research available to clients
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Term
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Definition
| Use proprietary research to recommend investments for portfolio manage |
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Term
| Federal Legislation requiring more transparency |
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Definition
| Sarbanes-Oxley Act (2002) |
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Term
| 2004 American Job Creation Act |
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Definition
| Allowed US multi-national companies to bring home foreign earnings and pay taxes on only 15% of amount |
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