Term
| Effects is like the ____ tradition, but is different because it's science and the ____ trad. is an _____ |
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Definition
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| Effects: communication is mediated through _____ factors |
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Definition
| soc-psych such as attitudes, emotional states, peronality and relations |
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Term
| _________ influences both the Effects and Critical, during WW? |
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Definition
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Term
| Hovland: 3 things the soc-psych model asks |
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Definition
1. what do people pay attention to? 2. What info do they retain? 3. What effect does it have on persuasion? |
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Term
| How does Hovland define the communication process? |
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Definition
communicator-->stimuli-->communicatee--> response soc-psych factors effect how the communicatee interprets the stimuli |
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Term
| Bandura: Theory of Observational Learning |
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Definition
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Term
| modeling needs _________ comm. |
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Definition
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Term
- How does Bandura define modeling and how does he relate it to media effects?
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Definition
attention, retention, production, motivation rewards thru ads |
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Term
ads show _______ through modeled acts Strong Effects = Weak Effects = |
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Definition
rewards direct influence early adaptors |
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Term
Campo and Cameron 3 Critisisms of Effects |
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Definition
1. too individualistic 2. doesnt cover macro institutions 3. isnt cross-cultural |
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Term
Campo/Cameron social norms campaigns assumptions (4) |
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Definition
1. harm reduction 2. people want to be like others 3. change misperception--> change norm 4. actual norm is healthy |
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Term
Campo/Cameron expectency violation theory boomerang theory |
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Definition
when people dont do what we expect them to do campaign= threat, so it backfires |
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Term
| Key finding of Campo/Cameron |
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Definition
| heaviest drinkers had the unhealthiest attitude change due to boomerang theory |
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Term
| Peters: 3rd person effect |
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Definition
| overestimate influence on others or underestimate influences on themselves |
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Term
| Peters: Factors for analyzing message effects: 4 |
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Definition
1. intensity 2. size 3. duration 4. practices |
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Term
How is the Social-Cultural Tradition similar to and different from the Semiotic Tradition?
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Definition
Similar: both share core concept of understanding, define comm. As symbolic and social. Different: Semiotics= signs systems, Socio-Cul= how they are built and maintained. |
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Term
| Carey: communication is a symbolic process where ___ is (4 steps) |
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Definition
| reality is produced, maintained, repaired, and transformed |
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Term
| Communication Creates ________ and _________ |
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Definition
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Term
Carey: Ritual Model and newspaper - How is reading the newspaper a communication ritual?
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Definition
communication as dramatization, ceremonial sense of community newspaper is transmitter, but readers engage in different ROLES as they read. Newspaper= sense of security and escape |
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Term
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Definition
sender-receiver Participants sent-received created-recreated receiver "gets it" sense of community space time |
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Term
- What does Carey mean when he says that communication creates reality?
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Definition
| Communication imposes specific order and meaning on reality. Need to use certain mechanisms to make sense of reality.. Culture specific!! |
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Term
| Socio-Cultural: Mead's ideas on symbols |
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Definition
when we use symbols, we move back and forth between different social roles and perspectives |
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Term
- How does Mead understand the relationship between the individual and the community?
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Definition
individual and community are co-created communication (understanding others) makes a community. |
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Term
| Criticism of the Socio-Cultural Tradition |
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Definition
| community bias and conflict is left out |
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Term
Critical Tradition: Marxism Base shapes_______, ways of thinking, and _______ it DETERMINES the ________ |
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Definition
our ideas, and consciousness determines the Superstructure |
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Term
| Marxism: the superstructure _________ the base |
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Definition
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Term
Marxism: Dominant interests and ideas become _________ - How do Marx and Engels define ideology?
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Definition
universals interests and common sense Origin of ideas come from the base, dominant ideas become universal truths |
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Term
Critical: Horkheimer&Adorno culture industry creates _________ tastes What historical events inspired Critical Theory? |
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Definition
standardized WWI and Nazi Fascism |
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Term
- What is the Culture Industry?
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Definition
| Standardized culture= standardized tastes, it is industrialized- can only have things that are produced |
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Term
| What parallels did Horkheimer & Adorno see between Nazi Fascism and U.S. Mass Culture? |
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Definition
| Dominant ideologies influence what we think is good and bad. |
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Term
Critical: Deetz strategic actions are equal to _______ Communication actions are equal to __________ which is better? |
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Definition
persuasion invitational rhetoric or understanding Comm. Actions because you get alternative perspectives |
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Term
| Deetz: Distorted Comm. is good or bad? why? |
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Definition
| Bad, because it is trying to persuade, therefore, it is controlled and doesnt allow the best ideas to emerge |
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Term
| Deetz: Discursive Closure |
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Definition
| suppression of alternate views to avoid potential conflict |
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Term
| What is Critical Org Comm and how does it study the process of communication? |
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Definition
Decision making processes that is narrow minded and biased communication needs conflict to be productive |
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Term
| What is Discourse and how is it related to Ideology? |
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Definition
| System of ideas and practices that shape and limit who we are. Ideologies of the base create the superstructure…. We consume what the dominant culture gives us as important. |
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Term
- What does Deetz mean by “consensus models” of communication?
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Definition
| All opinions out on the table.. agree to disagree. Consensus has conflict, but being productive. |
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Term
Critical trad. thinks that conflict is _________! the transmission model is good or bad? |
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Definition
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Term
| Relational communication is ________, and similar to the ________ tradition |
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Definition
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Term
Relational- Baxter: influenced by _____ ______ |
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Definition
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Term
Baxter: dialogue theory monologue is like ___ ___ and is _____ dialogue is _____ |
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Definition
discursive closure and is bad good because it has multiple voices |
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Term
| Baxter says conflict is ______, which means it is ______ |
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Definition
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Term
Baxter: language is dialogic because communication is what creates _____ and ____ _______. we need multiple voices in order to _______ |
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Definition
us and our world communicate |
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Term
- What are 2 major claims that both Baxter and Condit make about communication as a process of relating?
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Definition
| Can’t communicate outside of relationship, don’t exist outside of relationships |
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Term
| Condit: communication is constatly ________ and _______ both parties |
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Definition
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Term
| Condit says that each relationship is _______ but it is made up of the ______ _____ _____. |
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Definition
| unique, same conversation basics |
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Term
- How does Kelshaw combine Relational and Critical approaches to communication?
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Definition
| Meaning is made between spaces and conflict is healthy |
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Term
| anytime we are communicating, we are participating in _________, because communication is laden with ? |
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Definition
politics social, ethical, and moral meanings |
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Term
- What are some examples of political participation as Kelshaw conceives it?
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Definition
| Public demonstrations, personal choices, private choices |
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