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convention sales
back of house
6
Education
Professional
02/09/2009
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Term

SALES BLITZ

 Definition

Contacting potential clients in a concentrated area over a brief period of time. Use for both reaching and qualifying new prospcts.
Term

A Sales Kit or presentation book

 Definition
includes information your prospect will need about your property and services
Term
RESUME
 Definition
Also called the bible, it's a summary or master prospectus. Comprehensive overview of entire program, details activities hour by hour, and day by day. Prepared by CSM and meeting planners, distributed at least one week in advance to all staff serving the convention.
Term

BEO

 Definition

Banquet Event Order aslo called event form.

covers functions within the largest event

Serves as guide for hourly employees

Includes seating layouts, decorations, visual aids, covers, date, time, room name.
Term

Types of meetings

 Definition

Convention, Conference, Congress, Forum, Symposium, lecture, Seminar, Workshop, Clinic, Retreat, Institute, Panel, Exhibitions, Tradeshows
Term
Release dates
 Definition
Set in letter
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