Term
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Definition
| activities people undertake when obtaining consuming and disposing of products and services |
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Term
| what is consumption analysis? |
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Definition
| why how and where when people use products in addition to why and how people buy |
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Term
| 3 major approaches to studying consumer behavior are; |
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Definition
| observation, experimentation, and surveys and interviews |
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Term
| what are the underlying principles of consumer behavior ? |
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Definition
| the consumer is sovereign, is global, are different and alike, and consumer has rights |
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Term
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Definition
consumers have a right to ...
1. safety
2.be informed
3.choose
4.be heard
5.enjoy clean and healthy environment
6. the poor and other minoritiesto have interests |
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Term
| seven stages of consumer decision process: |
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Definition
1.need recognition
2.search for info
3.pre purchase
4.purchase
5.consumption
6.post consumption
7.divestment |
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Term
| marketer dominated refers to: |
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Definition
| anything supplied for puposes of informastion and persuasion |
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Term
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Definition
| friends, opinion leaders, friends, media... |
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Term
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Definition
| standards and specification uswed to compare different products and brands |
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Term
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Definition
| what is most important to customer (fit/brand) |
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Term
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Definition
| usually determine which brand or product the consumers choose |
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Term
| reasons why intention may change during purchase stage: |
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Definition
| in store promotions, discounts sals people, failure to find product, lack of financial resources |
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