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| State within a person that leads to goal directed behavior. |
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| the process of transferring information from short-term to long-term memory |
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| how people store the meanings of verbal material in long-term memory |
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| opponent-process theory of acquired motivation |
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| mid-range theory of motivation that states "when a person receives a stimulus, both a positively and negatively valenced reaction may be felt. |
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| how a person recalls a band name from long-term memory. |
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| people have the bias to make internal attribution |
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| advertising strategy of pairing music from a well-liked movie with a commercial |
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| motivational state resulting from a threat to behavioral freedom |
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| consumers will actively choose whether to expose themselves to info |
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| the amount of experience with and info about particular products or services that a person has. |
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| the rule of thumb used by retailers that for a sale to be recognized it must have goods marked down by a minimum of 20% is the most closely related component of Weber's Law. |
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| the assessment of various forces that act upon the firm and its markets |
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| the problem of too many ads |
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| subdivision of the market into relatively homogeneous subsets of consumers having similar needs and wants. |
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| level of perceived personal importance and/or interest evoked by a stimulus within a specific situation. |
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| A previously neutral stimulus that has been paired with a primary stimulus so that it takes on reinforcing properties |
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| people learn by watching the actions of others and the consequences of these actions |
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| behavior is influenced by a stimulus that occurs prior to the behavior and is reflex-like |
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| short-term memory is also called |
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| the attempt to influence product demand by developing and promoting a product with specific characteristics that differentiate it from competitors |
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| one time interaction in which money is paid for easily measured commodity |
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| Constantly changing fashion trends are best explained by... |
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| the content of what is exchanged with the outer world as we adjust to it and make our adjustments felt upon it |
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| maybe thought of as applied consumer research |
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| Primacy and recency effects are closely related to.... |
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| Serial Positioning effect |
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| Closely related to person's cognitive span... |
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| if you do something for me then i will do something for you |
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| Stage of the perception process would multi-tasking harm most... |
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