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| A buying action undertaken without a problem previously having been consciously recognized or a buying intention formed prior to entering the store |
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| Rule of thumb approach in which a consumer selects the product that elicits the most positive feelings |
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| Comparative advertisements are best used by.... |
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| phenomenon in which too much repetition of an advertisement may cause consumers to become increasingly negative |
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| A message attempts to be personally relevant,uses detailed info, uses fresh info, and concrete words. |
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| the requester attempts to make himself seem to be similar target |
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| image-congruence hypothesis |
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| Consumers select products that correspond to their self-concept |
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| the characteristics or features that a product may or may not have. |
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| As a customer becomes more brand loyal, his ________ may decrease in size |
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| material presented in the middle of a list... |
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| is more difficult to retain then other material |
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| the importance of attributes is determined in part by.... |
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| How closely the attribute is tied to a person's self-concept. |
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| involves the search activities that are independent of specific purchase needs or dcisions |
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| To be a creditable source you must have... |
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| expertise and trustworthiness |
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| John is considering the purchase of a late-model 911a Porsche. This is an expression of what functional motive? |
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| Strategy of placing a brand's logo in as many places as possible. |
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| component of the psychoanalytical theory based upon the reality principle |
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| Any characteristic in which one person differs from another in a relatively permanent and consistent way |
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