Term
|
Definition
| group in which a consumer desires to become a member |
|
|
Term
| Attention to social comparison information |
|
Definition
| individual difference variable that assesses the extent to which a consumer is concerned about how other people react to his or her behavior |
|
|
Term
|
Definition
| young adults, between the ages of 18 and 34, who move back home with their parents after they graduate from college |
|
|
Term
|
Definition
| marketing efforts that focus on generating excitement among consumers and that are spread from consumer to consumer |
|
|
Term
|
Definition
| result of group influence in which an individual yields to the attitudes and behaviors of others |
|
|
Term
|
Definition
| self conceptualization of the extent to which a consumer perceives himself or herself as being an integal part of a group |
|
|
Term
|
Definition
| the process through which young consumers develop attitudes and learn skills that help them function in the market place. |
|
|
Term
|
Definition
| way in which new products are adopted and spread throughout a marketplace |
|
|
Term
|
Definition
| group in which the consumer does not want to belong |
|
|
Term
|
Definition
| a mother, a father, and a set of siblings |
|
|
Term
|
Definition
| segmentation technique that acknowledges that changes in family composition and income after household demand for products and services |
|
|
Term
|
Definition
| ways in which a consumer uses the behaviors and attitudes of reference groups as information for making his or her own decisions |
|
|
Term
|
Definition
| consumers who spreads information about all types of products and services that are available in the marketplace |
|
|
Term
|
Definition
| consumers must take care of both of their own children and their aging parents |
|
|
Term
|
Definition
| self conceptualization of the extent to which a consumer perceives himself or herself as distinct and seperate from others |
|
|
Term
|
Definition
| family's set of beliefs regarding the ways in which household decisions are reached |
|
|
Term
|
Definition
| guerilla marketing tactic in which consumers do not realize that they are being targeted for a marketing message |
|
|
Term
|
Definition
| consumer who is hired by another to provide input into a purchase decision |
|
|
Term
|
Definition
| ways in which a consumer conforms to group expectations in order to receive a reward or avoid punishment |
|
|
Term
| Value-expressive influence |
|
Definition
| ways in which a consumer internalizes a groups values or the extent in which a consumer joins groups in order to express his or her own closely held values and beliefs |
|
|
Term
|
Definition
| actvities oriented toward a specific, intended purchase or purchases |
|
|
Term
|
Definition
| ad buys that include a schedule that runs advertisement primarily at times when customers will be most receptive to the message |
|
|
Term
|
Definition
| situational characteristics that a consumer brings to information processing |
|
|
Term
|
Definition
| emotional nature of an environment or the feelings created by the total aura |
|
|
Term
|
Definition
| rhythm (level of energy) of the human body that varies with the time of day |
|
|
Term
|
Definition
| how consistent the elements of an environment are with one another |
|
|
Term
|
Definition
| tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions |
|
|
Term
|
Definition
| activites oriented toward acquiring knowledge about products |
|
|
Term
|
Definition
| recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling |
|
|
Term
|
Definition
| worth of an activity because the time spent doing the activity itself is personally gratifying |
|
|
Term
|
Definition
| memory accounting for recent spending |
|
|
Term
|
Definition
| is a naturally occuring mental personal comparison of the self with a target individual within the environment |
|
|
Term
|
Definition
| the degree to which a source's physical appearance matches a prototype for beauty and elicits a favorable or desirous response |
|
|
Term
|
Definition
| worth obtained because some shopping task or job is completed successfully |
|
|
Term
| Brand loyalty, and inertia |
|
Definition
Loyalty: deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior
Inertia: what occurs when a consumer simply buys a product repeatedly without any real attachment |
|
|
Term
|
Definition
| consumers move dilligently through various problem-solving activities in search of the best information that will help them reach a decision |
|
|
Term
|
Definition
| consumers generally do not work information at all when a problem is recognized and select a product based on habit |
|
|
Term
|
Definition
| consumers search very little for information and often reach decisions based largely on prior beliefs about products and their attributes |
|
|
Term
| Internal and External Search |
|
Definition
Internal: retrieval of knowledge stored in memory about products, services, and experiences
External: gathering information from sources external to the consumer |
|
|
Term
|
Definition
| practice of using decision making shortcuts to arrive at satisfactory, rather than optimal, decisions |
|
|
Term
| Affect Based vs Attribute Based evaluations |
|
Definition
Affect based: evaluative process wherein consumers evaluate products based on the overall feeling that is evoked by the alternative
Attribute based: evaluative process wherein alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation |
|
|
