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| What you have to have to live. SOCIETAL MKTG |
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| What you desire. Society dictated needs. (Ex: smoking) |
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| Smallest detectable level of a stimulus |
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| Stimuli perceived by the five senses. Lasts only as long as stimuli are perceived- extinction is quick. |
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| A stimulus that is less intense than the sensory threshold will not elicit any sensation. Information processing & Memory- Absolute, JND, & Terminal |
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| Just Noticeable Difference Threshold |
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| The level at which an increase in a detected stimulus can be perceived |
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| the level beyond which a stimulus is no longer detected |
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| Bell curve; relationship between arousal & performance. performance increases with physiological or mental arousal, but only up to a point. If arousal is too high, performance suffers. |
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