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Definition
| The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchange values that satisfy individual and organizational objectives. |
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Focusing on consumer needs
Integrating all activities of the organization, including production, to satisfy consumer needs
Achieving long-run profitability through the satisfaction of consumer needs |
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Definition
| a psychological concept—The place a brand occupies in the mind of the consumer relative to other product offerings in the category. |
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| Current Definition of Marketing |
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Definition
| the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, and society at large (2007). |
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Definition
| The individual consumer is the ultimate authority on what is best for him or herself. |
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| Societal Marketing Concept |
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Definition
| An approach to decision making that focuses on the societal consequences of satisfying individual consumer needs for private for profit businesses. |
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Definition
| Programs launched by government and private nonprofit organizations to discourage deleterious consumption behavior (cigarette smoking, excessive drinking, abuse of illicit drugs, unsafe sexual practices) or encourage beneficial consumption behavior (healthy lifestyles, nutrition, exercise, etc.) |
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Definition
| The core consumer needs the organization satisfies. |
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Definition
State exactly what is to be accomplished
Designate the quantitative level to be achieved
Specify the time frame for achieving the objectives |
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Definition
Every want-satisfying attribute a consumer perceives in making an exchange, including psychological as well as physical benefits.
Defines a product from the consumer’s viewpoint –on what the consumer is buying – not what marketers think they are selling. |
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Term
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Definition
| To perceive is to see, hear, touch, taste, smell, or sense internally, some thing, event, or relation, and to organize, interpret, and derive meaning from the experience. |
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