Term
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Definition
| enduring beliefs regarding what is right and what is wrong |
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Term
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Definition
| our total set of values and their relative importance |
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Term
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Definition
| a person's most enduring, strongly held, and abstract values that hold in many situations |
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Term
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Definition
| highly desired states such as social recognition |
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Term
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Definition
| the values needed to achieve the desired end states such as ambition and cheerfulness |
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Term
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Definition
| values that may only apply to a particular area of activities |
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Term
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Definition
| placing importance on money and material goods |
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Definition
| the principal of pleasure seeking |
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Term
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Definition
| the grouping of consumers by common values |
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Term
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Definition
| a technique that helps us understand how values link to attributes in products |
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Term
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Definition
| measures instrumental and terminal values |
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Term
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Definition
| a survey that measures nine principal values in consumer behavior |
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Term
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Definition
| an internal characteristic that determines how individuals behave in various situations |
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Term
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Definition
| how people interpret why things happen |
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Term
| optimum stimulation level |
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Definition
| peoples preferred level of stimulation |
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Term
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Definition
| a tendency to be resistant to change or new ideas |
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Term
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Definition
| desire for novelty through purchase of goods |
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Term
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Definition
| a trait that describes how much people like to think |
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Term
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Definition
| the personality of a country |
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Term
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Definition
| people's patterns of behavior |
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Term
| activities interests and opinions |
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Definition
| the three components of lifestyles |
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Term
| values and lifestyle survey |
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Definition
| a psychographic tool that measures demographic, value, attitude, and lifestle variables |
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