Shared Flashcard Set

Details

Consumer Behavior
Ch 1-8 Midterm
50
Marketing
Undergraduate 3
03/16/2015

Additional Marketing Flashcards

 


 

Cards

Term
Learning
Definition
A relatively permanent change in behavior caused by experience
Term
Perception
Definition
Process by which stimuli are selected, organize, and interpret it.
Term
Sensation
Definition
Immediate response of sensory receptors (eyes, ears, nose, mouth, fingers) to such basic stimuli as light color, sound, colors and textures.
Term
Brand loyalty
Definition
Repeat purchasing behavior that Reflects a conscious decision to continue buying the same brand.
Term
Trade dress
Definition
color combinations that become strongly associated with a corporation
Term
Kinsei Engineering
Definition
A Japanese philosophy that translates customers feelings into design elements.
Term
Variety Seeking
Definition
The desire to choose New Alternatives over more families ones.
Term
Convention
Definition
Norm that regulates how we conduct our every day lives.
Term
Prospect Theory
Definition
Descriptive model of how people make choices in terms of gains and losses
Term
JFK Declaration of Consumer Rights 1962
Definition
Inform, safety, and choice
Term
Positive Reinforcement
Definition
Process whereby rewards provided by the environment strength and responses to stimuli inappropriate behavior is learned.
Term
Negative Reinforcement
Definition
Process whereby the environment weekends to stimuli so that inappropriate behavior is Avoided.
Term
Hoarding
Definition
Unsystematic acquisition of objects in contrast to collecting
Term
Collecting
Definition
Systematic acquisition of a particular object or sets of objects or set of objects.
Term
Levels of Abstract Models
Definition
Basic, subordinate, ordinate and sub
Term
Principles of Similarity
Definition
The Gestalt principle that describes how consumers tend to group objects that share similar physical characteristics.
Term
Social Marketing
Definition
The promotion of causes and ideals (social products) such as energy conservation, charities and population control.
Term
Ecology
Definition
The way members of a culture adapt to their physical habitat.
Term
Conscientious Consumerism
Definition
A new value that combines a focus on personal hell with the concern for global health.
Term
Conspicuous Consumption
Definition
The purchase and prominent display of luxury goods to provide evidence of a consumer's ability to afford them.
Term
Positivism
Definition
A research perspective that relies on principles of the scientific method and assumes that a single reality exists; events of the world can be objectively measured; on the causes of behavior can be identified, manipulative, and predicted.
Term
Non-Compensatory Decision Rule
Definition
Decisions or shortcuts a consumer makes when a product with a low standing on one attribute cannot make up for the position by being better on another attribute.
Term
Shopaholics
Definition
Consumer's that participate in Compulsive Consumption
Term
Gamification
Definition
The process of injecting gaming elements into task that might otherwise be boring or routine.
Term
Advergaming
Definition
Online games merged with interactive advertisements that let companies target specific types of consumers.
Term
Different types of thresholds
Definition
Intensity and Absolute.
Term
Secondary Markets that products are sold on
Definition
Craigslist, flea markets and underground (30% of the GNP or less)
Term
Patriot Act
Definition
Signed in 2001 "Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001".
Term
Foreign Corrupt Practices
Definition
1977, unlawful for certain classes of persons and entities to make payments to foreign government officials to assist in obtaining or retaining business. Also contains an anti-bribery clause.
Term
Coercive Norms
Definition
Rules discovered as we interact with others
Term
Big Data
Definition
The Collection and analysis of extremely large datasets to identify patterns of behavior in a group of consumers. Loyalty cards (collecting data)
Term
Nostalgic
Definition
A bitter Sweet emotion; the past is viewed with sadness and longing; many "classic" products appeal to consumers memories of their younger days.
Term
Interpretation
Definition
The process whereby meanings are assigned to stimuli.
Term
Perception
Definition
The process by which stimuli are selected, organize, and interpreted.
Term
Decoding
Definition
Process of transforming information from a difficult to understand format to one that is easier to understand.
Term
Encoding
Definition
The process in which information from short-term memory enters into long-term memory in a recognizable form.
Term
Von Restiff Effect
Definition
Theory using a bell to make the dog salivate
Term
Conscientious Conception
Definition
An idea or set of ideas in which a person is aware of their environment and strives To do their duty.
Term
Role Theory
Definition
The perspective that much of consumer’s behavior resembles actions in a play
Term
Drive Theory
Definition
Concept that focuses on biological needs to produce unpleasant states of arousal.
Term
Customs
Definition
A norm that controls basic behaviors, such as division of labor in the household
Term
Conventions
Definition
Norms that regulate how we conduct our everyday lives
Term
Priming
Definition
Properties of a stimulus that evokes a schema that leads us to compare the stimulus to other similar ones we encounter in the past.
Term
Primary Strategy
Definition
Cues in the environment that make us more likely to react in a certain way even though were unaware of these influences. Apple or IBM logo
Term
Positioning Strategy
Definition
An organizations use of elements in the marketing mix to influence the consumer's interpretation of her products meaning vis-a-vis competitors
Term
Shaping
Definition
The learning of a desired behavior over time by rewarding intermediate actions until the final result is obtained.
Term
Modeling
Definition
Imitating the behavior of others
Term
Aggregation
Definition
Stage at which a person returns to society with the new status i.e. college student home on spring break or a veteran returning back home from deployment.
Term
Modernism
Definition
Emphasizes that human reason is supreme and that there is a single, objective truth that science can discover.
Term
Positivist
Definition
Encourages us to stress the function of objects, to celebrate technology, and to regard the road as a rational, ordered place with a clearly defined past, present, and future.
Supporting users have an ad free experience!