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Consumer Behavior
N/A
7
Economics
Undergraduate 1
10/02/2012

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Term
Total Utility
Definition
The total amount of satisfaction or pleasure a person derives from consuming some specfic quantity of a good or service
Term
Marginal Utility
Definition
The extra satisfaction a consumer realizes from an additional unit of that product
Term
If you have to pay mary $50 to attend an event, what would her marginal utility be?
Definition
A. Zero
B. Positiive but declines rapidly
C. Negative
D. Positive, but less than $50.
Term
Law of Diminishing marginal utility
Definition
The added satisfaction declines as a consumer acquires additional units of a given product.
Term
When Total Utilty is at it's maximum, marginal utility is
Definition
A. Negative
B. Positive and increasing
C. Zero
D. Positive but decreasing
Term
Budget Constraint
Definition
the limited amount of money income
Term
Utility maximizing rule
Definition
To maximize satisfaction, the comsumer will allocate his or her money income so that the last dollar spent on each product yields the same amount of extra utility.
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