Term
|
Definition
| evaluations made after very brief observations |
|
|
Term
|
Definition
| beliefs based on peripheral cues |
|
|
Term
|
Definition
| simple rules of thumb that are used to make judgements |
|
|
Term
|
Definition
| belief based simply on the number of supporting arguments |
|
|
Term
|
Definition
| when consumers believe a statement simply because it has been repeated a number of times |
|
|
Term
|
Definition
| relating a message to one's own experience |
|
|
Term
|
Definition
| brand not identified until the end of the message |
|
|
Term
|
Definition
| learning that occurs from repetition rather than from conscious processing |
|
|
Term
|
Definition
| familiarity leads to consumers liking an object |
|
|
Term
|
Definition
| becoming bored with a stimulus |
|
|
Term
|
Definition
| producing a response to a stimulus by repeatedly pairing it with another stimulus that automatically produces this response. |
|
|
Term
| dual-mediation hypothesis |
|
Definition
| explains how attitudes toward the ad influence brand attitudes |
|
|
Term
| transformational advertising |
|
Definition
| ads that try to increase emotional involvement with the product or service |
|
|
Term
|
Definition
| ads with characters, a plot and a story |
|
|
