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descriptive characteristics of a population
(age, gender, income, or occupation) |
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| aspects of a person's lifestyle and personality. |
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| (online) Consumption Communities |
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| where members share opinions and recommendations about anything from barbie dolls to iphone Apps. |
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| market segmentation strategies |
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| targeting a brand only to specific groups of consumers rather than to everybody even if it means that other consumers who don't belong to this target market aren't attracted to that product. |
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| a transaction in which two or more organizations or people give and receive something of value is an integral part of consumer behavior, the expanded view emphasizes and entire consumption process, which includes the issues that influence the consumer before during and after a purchase. |
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| person who identifies a need or desire makes a purchase, and then disposes of the product during the 3 s stages in the consumption process. |
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| creating relationships between brands and consumers that last a lifetime. |
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| involves tracking specific consumers' buying habits very closely and crafting products and messages tailored precisely to people's wants and needs based on this information. |
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| consisting of the music, movies, sports, books celebrities and other forms of entertainment the mass market consumes, is both a product of inspiration for marketers. |
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| consumer-generated content |
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| where everyday people voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites such as facebook and myspace & youtube |
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| social interactive medium from its original roots as a form of one way transmission from producers to consumers. |
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| takes the view that much of consumer behavior resembles actions in a play.(each consumer has lines props and and costumes necessary to put on a good show. ) |
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| the product helps to establish the user's identity |
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| the product serves as a link with a past self |
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| the product is a part of the user's daily routine |
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| the product elicits emotional bonds of warmth passion or other strong emotion. |
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| global consumer cultureone |
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| one which unites people around the world by their common devotion to brand-name consumer goods, movie stars, celebs and leisure activities. |
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| the use of ubiquitous networks that will slowly but surely become a part of us, whether in the form of wearable computers or customized advertising beamed to us on our cell phones. |
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| a computer chip that communicates with a network (many products contain this already) |
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| business selling to consumers |
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| consumers selling to consumers |
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| an environment where individuals dictate to companies the types of products they want and how, when and where they want to learn about them. |
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| one way that society has taught to satisfy the need. |
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| economics of info perspective |
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| advertising is an important source of consumer information |
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Definition
| a strategy to disrupt efforts by the corporate world to dominate our cultural ladscape |
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| transformative consumer research (TCR) |
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Definition
| promotes research projects that include the goal of helping people or bringing about social change. |
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| inventory and cash losses from shoplifting |
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| when people deliberately deface or mutilate products and services. |
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| occurs when a stimulus comes within range of someone’s sensory receptors |
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| science that focuses on how the physical environment is integrated into our personal, subjective world |
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| the minimum amount of stimulation that can be detected on a given sensory channel |
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| The ability of a sensory system to detect changes or differences between two stimuli |
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| correspondence between signs and symbols and their role in the assignment of meaning |
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| Marketing messages have three basic components: |
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Definition
Object: product that is the focus of the message
Sign: sensory image that represents the intended meanings of the object
Interpretant: meaning derived |
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Definition
| functional attributes+symbolic attributes |
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| a relatively permanent behavior caused by experience |
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| a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. |
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| instrumental conditioning |
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Definition
| the individual learns to perform behaviors that produce positive outcomes and to avoid those that yield negative outcomes. |
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| occurs when there is too much exposure |
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| imitating other's behavior |
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| attention, retention, production process, motivation, observational learning |
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| acquiring info and storing it over time so that it will be available when needed |
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| external inputs->encoding->storage->Retrieval |
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| refers to the process that leads ppl to behave as they do (when a need is aroused) |
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| a desire to achieve some functional or practical benefit |
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| an experiential need, involving emotional responses or fantasies |
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| consumption at a low end of involvement, decisions made out of habit (lack of motivation) |
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| a belief that some condition is preferable to its opposite |
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| a belief that some condition is preferable to its opposite |
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| learing the beliefs and values of one's own culture |
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| learning the value system and behaviors of another culture |
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| relationships with others play a large part in forming the self |
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Definition
| possession of both masculine and feminine traits |
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