Term
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Definition
| global and enduring evaluation of an object issue person or action |
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Term
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Definition
| how attitudes influence our thoughts |
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Term
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Definition
| how attitudes influence our feelings |
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Term
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Definition
| how attitudes influence our behavior |
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Term
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Definition
| degreee to which we like or dislike something |
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Term
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Definition
| how easily an attitude can be remembered |
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Term
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Definition
| how strongly we hold an attitude |
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Term
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Definition
| how long our attitude lasts |
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Term
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Definition
| how difficult it is to change an attitude |
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Term
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Definition
| the attitude formation and change process when effort is high |
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Term
| peripheral-route processing |
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Definition
| attitude formation and change process when effort is low |
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Term
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Definition
| thoughts we have in response to a communication |
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Term
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Definition
| thoughts that disagree with the message |
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Term
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Definition
| thoughts that agree with the message |
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Term
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Definition
| thoughts that discount or attack the source of the message |
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Term
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Definition
| message is different than what consumers believe |
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Term
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Definition
| explains how attitudes form and change |
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Term
| theory of reasoned action |
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Definition
| a model that provides an explanation of how and why attitudes predict behavior |
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Term
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Definition
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Term
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Definition
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Term
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Definition
| how we feel about doing something |
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Term
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Definition
| how others feel about our doing something |
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Term
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Definition
| how other people influence our behavior through social pressure |
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Term
| theory of planned behavior |
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Definition
| an extension of the TORA model that predicts behaviors over which consumers perceive they have control |
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Term
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Definition
| extent to which the source is trustworthy |
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Term
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Definition
| consumers forget the source of a message more quickly than they forget the message |
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Term
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Definition
| a presentation that features the best or central merits of an offering in a convincing manner |
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Term
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Definition
| mktg message that presents only positive information |
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Term
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Definition
| mktg message that presents positive and negative information |
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Term
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Definition
| messages that make direct comparisons with competitors |
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Term
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Definition
| expanding emotional energy and heightened feelings regarding an offering or activity |
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Term
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Definition
| when consumers generate feelings and images in response to a message |
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Term
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Definition
| messages designed to elicit an emotional response |
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Term
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Definition
| a source characteristic that evokes favorable attitudes if a source is physically attractive |
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Term
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Definition
| the idea that the source must be appropriate for the product |
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Term
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Definition
| messages that stress negative consequences |
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Term
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Definition
| how we cope with the threat of death |
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Term
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Definition
| whether the consumer likes the add or not |
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Term
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Definition
| when an add provides information |
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Term
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Definition
| when an ad creates positive or negative feelings |
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Term
| peripheral route to persuasion |
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Definition
| aspects other than key message arguments that are used to influence attitudes |
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Term
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Definition
| easily processed aspects of a message, such as music, an attractive source, or humor |
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