Term
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Definition
| Mobile commerce. When marketers promote their goods and services via wireless devices like cell phones, PDAs or Ipods |
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Term
| Blogs: Moblogging, vlogging, podcasting, RSS, flogs, twittering |
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Definition
moblogging-posting messages while on the go
vlogging- video blogging
podcasting- creating your own radio show
RSS- really simple sindication, signing up to have things sent directly to comp
Flog- companies creating fake blogs for buzz
Twitter- status updates, moment by moment |
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Term
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Definition
| expertise, credibility, trustworthiness |
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Term
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Definition
| people forgetting about negative sources associated with a brand (Mr. Whipple for Charmin) and wind up changing their attitudes |
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Definition
| the more involved the company appears to be in the dissemination of news about its products, the less credible it becomes |
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Term
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Definition
Buzz=good, authentic, credible, consumer word of mouth
hype=bad, fake, corporate, advertising, overt |
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Term
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Definition
| celebrity endorses work when celebrity has a clear and popular image and the image of the celebrity and the company match up |
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Term
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Definition
| raise a negative argument and then dismiss it ex: VW beetle |
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Definition
| use only a moderate threat or consumers will tune it out |
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Term
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Definition
| combining a play on words with a relevant picture |
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Definition
| simile compares 2 objects, metaphor explains relationship between 2 objects |
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Term
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Definition
| story about an abstract trait or concept for which a person, animal, or vegetable stands |
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Term
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Definition
high involvement=behavior change-central route
low involvement= attitude change-peripheral route |
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Term
| 3 crucial variables for ELM |
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Definition
| involvement, argument strength, source characteristics |
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Term
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Definition
| consumers having too many options- forces us to make repeated choices |
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Term
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Definition
| impulse purchase "rev up" consumer to buy more rather than satisfy need to buy |
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Term
| cognitive processing styles |
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Definition
rational- logical, analytical
experiential- holistic |
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Term
| Extended V limited problem solving |
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Definition
high risk v low risk
much info search, little info search
alt view as similar, significant difference for alt |
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Term
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Definition
| being so obsessed with planning the future that you can't enjoy the present |
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Definition
| tendency for emphasis to be on loss rather than gain |
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Term
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Definition
| alternatives a consumer knows about |
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Definition
| which brands a buyer would actually consider |
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Term
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Definition
| you can sell a few of a million different things rather than a million of only a few things. (Barnes and noble V amazon) |
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Term
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Definition
| mental rule of thumb to make speedy decisions |
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Term
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Definition
| tendency to prefer the number one brand |
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Term
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Definition
| buying a brand out of habit because it requires less effort |
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Term
| non-compensatory decision rules |
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Definition
| eliminating all options that do not meet some basic standard |
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Definition
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Term
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Definition
| mathematical study of waiting lines |
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Definition
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Term
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Definition
| unplanned happens when you are unfamiliar or pressed for time, impulse is when you feel like you just cant go without something, like candy or other ad ons by the register |
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Term
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Definition
| things that are by the register to increase final sale |
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Term
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Definition
| one true source of information |
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Term
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Definition
| people exchanging what they dont use for what other ppl dont use any more. recycling |
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