Term
| briefly explain the issues related to purchase & postpurchase activities |
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Definition
| there are a lot of issues that go into purchasing like the time of day, mood, purchase environment & postpurchase processes. Marketers can have certain deals for certain time of day |
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Term
| Pre-existing personal factors before making a purchase |
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Definition
Situational Factors
Usage Context
time pressure
Mood
shopping orientation
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Term
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Definition
density: the number of people
crowding: when the density of people becomes too much for people |
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Term
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Definition
time style: the way a person choose to allocate their time for different tasks. Work or play.
Time poverty: ppl always feel rushed & have the perception that they are pressed for time |
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Term
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Definition
Social: time for me vs time for others
temporal:attaching past, present or future
planning orientation: analytic vs spontaneous
polychronic orientation: ppl who prefer to do 1 thing at a time from those who like to multitask |
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Term
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Definition
| how we psychologically feel about waiting in lines for something can either mean that it has value OR can be negative |
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Term
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Definition
| the reason ppl decide to shop |
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Term
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Definition
1. social experiences
2. sharing of common interests
3. interpersonal attraction (a hangout)
4. instant status
5. thrill of the hunt |
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Term
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Definition
| the conscious designing of an area to evoke certain effects in buyers like changing the colors, scent, lighting,etc |
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Term
| Pros & cons of e-commerce |
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Definition
Pros: convenient, options, customer service
CONS: lack of security, fraud, no shopping experience, shipping charges, |
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Term
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Definition
| you get to participate in the production of a product like Build-A-Bear workshop |
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