Term
| Cultural Production System |
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Definition
| CPS set of individuals and organizations that create and market a cultural product |
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| outsiders transform their original meanings |
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| filter the flow of information and materials that makes its way down the funnel |
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| customers act as partners with companies to decide what the marketplace will offer |
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| experianced and knowledgeable users |
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| object we admire strictly for its beauty or because it inspires an emotional reaction in us |
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| admire becuase of the beauty with which it performs some function |
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| familar roles and props occur consistently |
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| occurs when Marketers appropriate element of popular culture and use them as promotional vehicles |
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| insertion of real product in fictional movies, TV shows, books, etc |
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| advertisers showcase their products in longer-form narrative films instead of brief commercials |
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| online games merge with interactive advertisments that let companies target specific types of consumers |
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| act of embedding a product or service link in a video |
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| any product, service that consumers perceive to be new |
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| the process whereby a new product, service, or idea spreads through a population |
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| consumers are mainstream public |
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| basic ways we categorize the world |
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| process of social diffusion by which some group(s) of consumers adopt a new style |
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| process by which CPS members choose some symbolic alternatives over others |
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| two conflicting forces. Dominant styles orginate with the upper class and trickle down to those below |
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| meme is an idea or product that enters the consciousness of people over time |
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| change happens in a hurry when the process reaches the moment of critical mass |
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| fashion with extremely long accpetance cycle |
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| focuses on comonalities across cultures |
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| pattern of behaviors, attitudes, and opinions that influences all of a person's consumption activities |
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