Term
|
Definition
| the minimum amount of stimulation that can be detected on a given sensory channel |
|
|
Term
|
Definition
| the process that occurs when a sensation becomes so familiar that it no longer commands attention |
|
|
Term
|
Definition
| the assignment of processing activity to selected stimuli |
|
|
Term
|
Definition
| individuals who enjoy touching products to experience them |
|
|
Term
|
Definition
| the gestalt principle that describes a person's tendency to supply missing information in order to perceive a holistic image |
|
|
Term
|
Definition
| stimuli that differ from others around them |
|
|
Term
|
Definition
| the ability of a sensory system to detect changes or differences among stimuli |
|
|
Term
|
Definition
| tiny figures inserted into magazine advertising by using, high-speed photography or airbrushing. these hidden figures, usually of a sexual nature, supposedly exert strong but unconscious influences on innocent readers |
|
|
Term
|
Definition
| the result of acquiring and processing stimulation over time |
|
|
Term
|
Definition
| an initial stage of perception during which some sensations come within range of consumers' sensory receptors |
|
|
Term
|
Definition
| the gestalt principle whereby one part of a stimulus configuration dominates a situation whereas other aspects recede into the background |
|
|
Term
|
Definition
| meaning derived form the totality of a set of stimuli, rather than from any individual stimulus |
|
|
Term
|
Definition
| that multisensory, fantasy, and emotional aspects of consumers' interactions with products |
|
|
Term
|
Definition
| the becoming real of what is initially simulation of "hype" |
|
|
Term
|
Definition
| a sign that resembles the product in some way |
|
|
Term
|
Definition
| a sign that is connected to a product because they share some property |
|
|
Term
|
Definition
| the meaning derived from a sign or symbol |
|
|
Term
|
Definition
| the process whereby meanings are assigned to stimuli |
|
|
Term
|
Definition
| just-noticeable-differences; the minimum difference between two stimuli that can be detected by the perceiver |
|
|
Term
|
Definition
| a Japanese philosophy that translates customers' feelings into design elements |
|
|
Term
|
Definition
| processing information from more than one medium at a time |
|
|
Term
|
Definition
| in semiotic terms,the product that is the focus of a message |
|
|
Term
|
Definition
| the process by which stimuli are selected, organized, and interpreted |
|
|
Term
|
Definition
| the tendency for consumers to avoid processing stimuli that are threatening to them |
|
|
Term
|
Definition
| past experiences that influence what stimuli we decide to process |
|
|
Term
|
Definition
| a research tool used to understand how a brand is positioned in consumers' minds relative to competitors |
|
|
Term
|
Definition
| process by which people attend to only a small portion of the stimuli to which they are exposed |
|
|
Term
|
Definition
| the tendency for consumers to be more aware of stimuli that relate to their current needs |
|
|
Term
|
Definition
| an organization's use of elements in the marketing mix to influence the consumer's interpretation of a product's meaning vis-a-vis competitors |
|
|
Term
|
Definition
| properties of a stimulus that evoke a schema that leads us to compare the stimulus to other similar ones we encountered in the past |
|
|
Term
|
Definition
| the gestalt principle that describes how consumers tend to group objects that share similar physical characteristics |
|
|
Term
|
Definition
| the science that focuses on how the physical environment is integrated into the consumer's subjective experience |
|
|
Term
| Reverse Product Placement |
|
Definition
| fictional products that appear in TV shows or movies become popular in the real world |
|
|
Term
|
Definition
| elements of an online ad that employ movement to gain attention |
|
|
Term
|
Definition
| an organized collection of beliefs and feelings represented in a cognitive categoy |
|
|
Term
|
Definition
| a field of study that examines the correspondence between signs and symbols and the meaning or meanings they convey |
|
|
Term
|
Definition
| the imediate response of sensory receptors to such basic stimuli as light, color, sound, odors, and textures |
|
|
Term
|
Definition
| marketing strategies that focus on the impact of sensations on our product experiences |
|
|
Term
|
Definition
| a condition where consumers are exposed to far more information than they can process |
|
|
Term
|
Definition
| a unique characteristic of a brand conveyed on a perceptual channel |
|
|
Term
|
Definition
| the sensory imagery that represents the intended meanings of the object |
|
|
Term
|
Definition
| the processing of stimuli presented below the level of the consumer's awareness |
|
|
Term
|
Definition
| a sign that is related to a product through either conventional or agreed-on associations |
|
|
Term
|
Definition
| color combinations that become strongly associated with a corporation |
|
|
Term
|
Definition
| the principle that the stronger the initial stimulus, the greater its change must be for it to be noticed |
|
|
