Term
|
Definition
| a group of consumers of approximately the same age who have undergone similar experiences |
|
|
Term
|
Definition
| a large cohort of people born between the years of 1946 - 1964 who are the source of many important cultural and economic changes |
|
|
Term
|
Definition
| a lifestyle term to describe young consumers who place high value on being both footloose and connected |
|
|
Term
| Consumer Identity Renaissance |
|
Definition
| the redefinition process people undergo when they retire |
|
|
Term
|
Definition
| young people who have grown up with computers and mobile technology; multitaskers with cell phones, music downloads, and instant messaging on the internet, who are comfortable communicating online and by text and IM rather than by voice |
|
|
Term
|
Definition
| people born between 1886 - 2002; also known as Gen Y and Millenials |
|
|
Term
|
Definition
| people born between 1965 - 1985 |
|
|
Term
|
Definition
| people born between 1986 - 2002; also known as Echo Boomers and Millennials |
|
|
Term
|
Definition
| the economic potential created by the increasing numbers of affluent elderly consumers |
|
|
Term
|
Definition
| perspective that views behavior at any stage in life or given point in time as the product of one's actions or responses to earlier life conditions and the way the individual has adapted to social and environmental circumstances |
|
|
Term
|
Definition
| people born between 1986 - 2002; also known as Echo Boomers and Gen Y |
|
|
Term
| Multigenerational Marketing Strategy |
|
Definition
| an appeal to people of different ages with imagery from an older generation that also turns on younger consumers |
|
|
Term
|
Definition
| how old a person feels as compared to his or her true chronological age |
|
|
Term
|
Definition
| a perspective to understand how society assigns people to different roles across the life span |
|
|
Term
|
Definition
| a marketing term used to describe children age 8 - 14 |
|
|
