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| Doubt/anxiety after making a difficult decision. Results from having to give up desirable alternatives. |
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| occurs when negative emotions or guilt feelings are aroused by the use of a product or service |
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| extent to which a product or service meets expectation |
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| A biased behavioral response to a company learned over time |
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| A pattern of consumption reflecting how one spends their time and money, enactment of self concept, affected by current circumstances, past experiences and innate characteristics |
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| Totality of thoughts and feelings having reference to oneself as an object |
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| possessions, brands, experiences help to define the self |
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| self-brand image congruency |
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| select brands that match your self concept |
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| any occupied unit regardless of relationships between inhabitants |
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| contains at least two people related by blood/marriage/adoption |
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| Hierarchical groups that exhibit unique patterns of behavior |
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| The question of whether or not an individual with have high status based on the other dimensions |
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| quantitative measures of lifestyle |
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| how a group is broken down into smaller groups |
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combines socioeconomic and geographical data
Identifies groups of people and builds profile of typical customer in group |
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| Factors particular to a time and place beyond the characteristics of the consumer and stimulus |
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| sense that we are always short of time and running behind personal and/or professional deadlines |
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| Doing multiple things at once |
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| Situational Characteristics that deal with the effect of time on consumer behavior |
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| transient feeling states that are not specific to an event or object |
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turns purchase occasion into experience
The sum of all the physical features of a retail environment |
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| conscious designing of space and dimensions to evoke effects on customer |
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| Occurs when a consumer sees an item in the store and purchases it with little or no deliberation as the result of a sudden powerful urge to have it |
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| type of social influence, based on perception of others' expectations |
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| type of social influence, based on information derived from what other people are doing |
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| type of social influence, based on internalizing group norms and values |
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| Any external influence that provides social cue |
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| Changes in beliefs/actions to match those of others in the group |
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| need for differentiation/uniqueness |
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| The dimensions by which one compares themselves to others |
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| information conveyed from individual to individual on an informal basis |
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| People who are experts on a subject and others go to them for help |
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| Person who knows everything about a particular market |
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| Location in a Social Network |
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| # of direct connections in a social network |
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| broker between two groups in a social network |
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| # of direct and indirect connections in a social network |
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| Small World Phenomenon (6 degrees of seperation) |
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| Everybody is connected by a few connections in social network |
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| specialized non-geographically bound group based on a structured set of social relations among admirers of a brand. usually movies, cars, video games |
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| Process by which young people acquire skills, knowledge and attitudes relevant to functioning in the market place |
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| an idea, practice or product perceived as new by relevant individuals/groups |
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| Dynamically Continuous Innovation |
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| In between Evolutionary and Revolutionary change |
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| degree to which an individual is early in adopting new ideas relative to others in society |
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| The accumulation of shared meanings, rituals, traditions, etc. among members of an organization or society. Provides boundaries for behavior |
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| General behaviors about good/bad goals/behaviors |
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| Derived from values, they are rules indicating what is right/wrong, acceptable/unacceptable |
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| things that are set apart from normal activities and treated with awe/respect |
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| Ordinary or everyday objects/events that do not share specialness of sacred ones |
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removed from special place
mass production |
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Objectification, collections
everyday objects in special place |
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| Groups within a larger culture whose member share values, beliefs, and valuable experiences |
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| nudge people in beneficial directions without taking away their freedom of choice |
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| an irrational bias for the current state of affairs |
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| a set of human characteristics that become associated with the brand |
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