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Consumer Analysis Final Terms
Consumer Analysis Final Terms
57
Business
Undergraduate 3
05/16/2012

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Term
Post Purchase Dissonance
Definition
Doubt/anxiety after making a difficult decision. Results from having to give up desirable alternatives.
Term
consumption guilt
Definition
occurs when negative emotions or guilt feelings are aroused by the use of a product or service
Term
satisfaction
Definition
extent to which a product or service meets expectation
Term
brand loyalty
Definition
A biased behavioral response to a company learned over time
Term
Lifestyle
Definition
A pattern of consumption reflecting how one spends their time and money, enactment of self concept, affected by current circumstances, past experiences and innate characteristics
Term
Self Concept
Definition
Totality of thoughts and feelings having reference to oneself as an object
Term
extended self
Definition
possessions, brands, experiences help to define the self
Term
self-brand image congruency
Definition
select brands that match your self concept
Term
Household Structure
Definition
Basic consumption unit
Term
Household
Definition
any occupied unit regardless of relationships between inhabitants
Term
Family Household
Definition
contains at least two people related by blood/marriage/adoption
Term
Social Class
Definition
Hierarchical groups that exhibit unique patterns of behavior
Term
status crystallization
Definition
The question of whether or not an individual with have high status based on the other dimensions
Term
Psychographics
Definition
quantitative measures of lifestyle
Term
typology
Definition
how a group is broken down into smaller groups
Term
Geodemographics
Definition
combines socioeconomic and geographical data
Identifies groups of people and builds profile of typical customer in group
Term
Situational Influences
Definition
Factors particular to a time and place beyond the characteristics of the consumer and stimulus
Term
Time Poverty
Definition
sense that we are always short of time and running behind personal and/or professional deadlines
Term
Polychronic Activity
Definition
Doing multiple things at once
Term
Temporal Perspective
Definition
Situational Characteristics that deal with the effect of time on consumer behavior
Term
Moods
Definition
transient feeling states that are not specific to an event or object
Term
physical environment
Definition
turns purchase occasion into experience
The sum of all the physical features of a retail environment
Term
atmospherics
Definition
conscious designing of space and dimensions to evoke effects on customer
Term
Impulse Purchases
Definition
Occurs when a consumer sees an item in the store and purchases it with little or no deliberation as the result of a sudden powerful urge to have it
Term
normative influence
Definition
type of social influence, based on perception of others' expectations
Term
Informational influence
Definition
type of social influence, based on information derived from what other people are doing
Term
identification influence
Definition
type of social influence, based on internalizing group norms and values
Term
reference groups
Definition
Any external influence that provides social cue
Term
Conformity
Definition
Changes in beliefs/actions to match those of others in the group
Term
individuality
Definition
need for differentiation/uniqueness
Term
Social Comparison
Definition
The dimensions by which one compares themselves to others
Term
Word of Mouth
Definition
information conveyed from individual to individual on an informal basis
Term
Opinion Leaders
Definition
People who are experts on a subject and others go to them for help
Term
Market Maven
Definition
Person who knows everything about a particular market
Term
Centrality
Definition
Location in a Social Network
Term
degree
Definition
# of direct connections in a social network
Term
betweeness
Definition
broker between two groups in a social network
Term
closeness
Definition
# of direct and indirect connections in a social network
Term
Small World Phenomenon (6 degrees of seperation)
Definition
Everybody is connected by a few connections in social network
Term
Brand Community
Definition
specialized non-geographically bound group based on a structured set of social relations among admirers of a brand. usually movies, cars, video games
Term
Consumer Socialization
Definition
Process by which young people acquire skills, knowledge and attitudes relevant to functioning in the market place
Term
Innovation
Definition
an idea, practice or product perceived as new by relevant individuals/groups
Term
Continuous Innovation
Definition
Evolutionary change
Term
Dynamically Continuous Innovation
Definition
In between Evolutionary and Revolutionary change
Term
Discontinuous Innovation
Definition
Revolutionary Change
Term
innovativeness trait
Definition
degree to which an individual is early in adopting new ideas relative to others in society
Term
Culture
Definition
The accumulation of shared meanings, rituals, traditions, etc. among members of an organization or society. Provides boundaries for behavior
Term
Values
Definition
General behaviors about good/bad goals/behaviors
Term
Norms
Definition
Derived from values, they are rules indicating what is right/wrong, acceptable/unacceptable
Term
Sacred Object/Event
Definition
things that are set apart from normal activities and treated with awe/respect
Term
Profane Object/Event
Definition
Ordinary or everyday objects/events that do not share specialness of sacred ones
Term
Desacralization
Definition
removed from special place
mass production
Term
Sacralization
Definition
Objectification, collections
everyday objects in special place
Term
Subculture
Definition
Groups within a larger culture whose member share values, beliefs, and valuable experiences
Term
Choice Architecture
Definition
nudge people in beneficial directions without taking away their freedom of choice
Term
Status Quo bias
Definition
an irrational bias for the current state of affairs
Term
brand personality
Definition
a set of human characteristics that become associated with the brand
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