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Definition
Beat the Whites with the Red Wedge
EL LISSITZKY
1919, Russia
inspired by malevich
painting style prouns
3D illusion (z axis)
*political symbolism |
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Definition
Cover art for Veshch
EL LISSITZKY
1921-22, Russia
veshch = object
promote "the new Russian art"
spread constructivism |
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Definition
Pages from For the Voice
(Vladimir Mayakovsky)
EL LISSITZKY
1923, Russia
poem: "Our March"
illustrated with abstract elements that signify content
*box turned red at the blood of the revolution |
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Definition
Pages from For the Voice
(Vladimir Mayakovsky)
EL LISSITZKY
1923, Russia
poem: "Our March"
*note die-cut tabs on the right side of each spread |
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Definition
MERZ Matineen Poster
EL LISSITZKY
1923, Germany
letterpress broadsheet 9x11
announcement of MERZ event
"dada-esque" feel within structured framework |
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Definition
Poster for Mosselprom Vegetable Oil
(Vladimir Mayakovsky)
ALEKSANDER RODCHENKO
1923, Russia
gouache, pencil, ink, cut paper, color litho
bulls-eye > beaming golden beacon
nationalist sea of red/black/white |
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Definition
Resinotrest Poster
(Vladimir Mayakovsky)
ALEKSANDER RODCHENKO
1923, Russia
advertising + political commentary
advertising "constructors" |
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Definition
Cover for Lef, No. 3
ALEKSANDER RODCHENKO
1923, Russia
journal of the left front of the arts
overprinting, precise registration, photomontage
metaphorical slam upon traditional/czarist arts |
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Term
| note: not actual image, but same orderly concept[image] |
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Definition
The New Design in Typography
KURT SCHWITTERS
1930, Germany
letterpress booklet, 6x8.5
promotional
2 styles of typography < foundation of modern graphic design
technical precision vs. free expression
consumer culture vs. social critique |
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Term
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Definition
Russian Revolution (Bolsheviks won in 1920)
art was given a social role
1917 > propaganda art efforts to help revolutionaries
rejected fine arts
visual communications to "serve society" |
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Definition
Kurt Schwitters
German
rejected by Dada-ists 1918 because not "anti-art"
MERZ > one man movement > art could be any material |
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Term
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Definition
Rodchenko
1923
magazine for all fields of the creative arts
strong, static horizontal & vertical forms
contrasting bold, blocky types
photomontage |
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Term
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Definition
El Lissitzky
1923
die-cut tabs help reader find a poem
spatial composition, contrast between elements
forms of negative space and overlapping color |
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