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Definition
a person who identifies a need or desire, makes a purchase, then disposes of the product
• Purchaser versus user versus influencer
• Organization/group as consumers |
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Term
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Definition
o The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires
o Consumer behavior is a “process”
• Prepurchase issues
• Purchase issues
• Post purchase issues |
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Definition
| tracking specific consumers buying habits and crafting products and messages tailored precisely to peoples wants |
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| information on composition and characteristics of the population-soloman- (application of demographic info and methods in business and public admin- merrick) |
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| a marketing strategy involving an emphasis on protecting the natural environment |
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| information on consumer attitudes, personality traits, and lifestyles |
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the process of partitioning markets into segments of potential customers with similar characteristics who are likely to exhibit similar purchase behavior (M&T)
o the process of identifying groups of consumers who are similar to one another in one or more ways (Solomon) |
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the strategic perspective that stresses the long-term, human side of buyer-seller interactions
• Regular interaction with consumers
• Customer retention and satisfaction |
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| the promotion of causes and ideas (social products) such as energy conservation, charities, and population control |
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| the perspective that much of consumer behavior resembles actions in a play |
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| a transaction in which two or more organizations or people give and receive something of value |
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| a name companies use to identify their customers who consume their products in large volumes |
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| the music, movies, spots, books, celebrities, and other forms of entertainment consumed by mass market |
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Definition
| the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities (product helps to establish user identity) |
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Definition
| a bittersweet emotion: the past is viewed with sadness and longing (product serves as link to past self) |
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Definition
| (the product is a part of the users daily routine) |
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Definition
| the product elicits emotional bonds of warmth, passion or other strong emotion |
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| a culture in which people around the world are united through their common devotion to brand name consumer goods, movie stars, celebrities, and leisure activities |
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Definition
| (business to business) internet interactions between two or more business or organizations |
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| (consumer to consumer) activity through internet |
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| rules of conduct that guide actions in the market place- the standards against which most ppl in a culture judge what is right and what is wrong |
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| perspective in which advertising is an important source of consumer information emphasizing the economic cost of the time spent searching for products |
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Definition
| the defacement or alteration of advertising materials as a form of political expression |
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| terrorist activities aimed at endangering the health of humans and/or the food supply including the release of toxins into air or water and product tampering |
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| a physiological and/or psychological dependency on products or services |
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| the process of repetitive, often excessive, shopping used to relieve tension, anxiety, depression, or boredom |
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| those people who are used or exploited, whether willingly or not, for commercial gain in the market place |
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| the loss of money or inventory from shoplifting and/or employee theft |
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| the actions taken by consumers that involve the deliberate defacement or mutilation of products |
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| a widely accepted view or model of phenomena being studied: the perspective that regards people as rational information processors is currently the dominant paradigm, though this approach is now being challenged by a new wave of research that emphasizes the frequently subjective nature of consumer decision making. |
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Definition
| a research perspective that relies on principles of the "scientific method" and assumes that a single reality exists; events in the world can be objectively measured; and the causes of behavior can be identified, manipulated, and predicted |
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Term
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Definition
| as opposed to the dominant positivist perspective on consmer behavior, instead stresses the importance of symbolic, subjective experience and the idea that meaning is in the mid of the person rather than existing "out there" in the objective world |
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Definition
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| types of relationships that people have with product |
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Definition
-self-concept attachment
-nostalgic attachment
-interdependence
-love |
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Term
| what are some dimensions of "the dark side" of consumer behavior |
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Definition
-consumer terrorism
-addictive consumption
-compulsive consumption
-consumed consumers
-illegal activities |
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Term
| three common elements of negative consumer behaviors (compulsive consumption) |
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Definition
1. the behavior is not done by choice
2. the gratification derived from the behavior is short lived
3. the person experiences strong feelings of regret or guilt afterwards |
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| examples of consumed consumers |
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Definition
-prostitutes
-organ, blood, and hair donors
-babies for sale |
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Term
| two perspectives on consumer research |
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Definition
1. fundamental assumptions the researchers make about what they are studying and how to study it- PARADIGM
2.INTERPRETIVISTS stress the importance of symbolic subjective experience. meaning is in the mind of the person-PASTICHE |
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