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| refers to the process of movement and adaptation to ones countries cultural environment by a person from another country |
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| a group of consumers of approximately the same age who have undergone similar experiences |
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| a large cohort of ppl born between years of 1946 and 1964 who are source of many important cultural and economic changes |
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| refers to the process whereby a product formerly associated with a specific ethinic group is detached from its roots and marketd to other subcultures |
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Definition
the study of population characteristics and population change
o Vital statistics- (4: births, deaths, marriage, divorce) all documented by certificate
o Population characteristics: range of social, economic, and demographic characteristics
• Social: marriage, education
• Economic: income, labor force participation, wealth
• Demographic: age, sex, race, ethnicity
o Population change
• Components: fertility, mortality, migration, social |
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| (baby busters) a widely used term to describe "twenty something consumers who are characterized as being confused alienated and depressed |
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| (echo boomers) kids born between 1977 and 1994. millenial generation. multi taskers. 1/3 of population. value fitting/teamwork |
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| a segmentation approach that divides the mature market into groups based on both level of physical wellbeing and social conditions such as becoming grandparent etc |
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| human resource managment demography |
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| the use of demographic information to increase awareness of the special qualities and needs that exist among present and prospective employees |
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| the use of demographic information to pinpoint areas of potential market growth |
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marketing technique characterized by efforts to appeal to the population as a whole
-uses information on widely held population characteristics
-ford model car “any color as long as it was black” |
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| the use of demographic information to help a company properly segment and target the market for products |
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| groups that form around a strong shared identification with an activity or art form |
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| the process of distinguishing the differences of a product from competitors products as well as ones own product offerings |
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Definition
marketing of too many variations of the same product (pros and cons)
o market share
o use of resources
o consumer choice
o consumer burden |
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| a self-perpetuation group of consumers who are held together by common geneitc ties |
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| groups whose members share beliefs and common experiences that set them apart from other members of a culture |
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| marketing techique characterized by efforts that appeal to differences in consumer tastes and behavior |
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| developing self-identity. consumers-in-training. coolhunters. "belonging" |
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| a marketing term used to describe children aged 8-14 |
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| market segmentation strategies |
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Definition
| strategies used to target a brand only to specific groups rather than to everybody (Solomon) (same thing as target marketing) |
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Definition
| people and institutions that teach the ways of a culture |
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