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| a professor in the Annenberg School of Communication at the University of Southern Cali. who developed the narrative paradigm of communication |
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| communication aimed at maintaining relationship rather than passing information or saying something new |
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| symbolic actions- words and/ or deeds- that have sequence & meaning for those who live, create, and interpret them. |
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| a conceptual framework or worldview; a universal model that calls for people to view events through a common interpret them |
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| a scientific or philosophical approach to knowledge that assumes people are logical, making decisions on the basics of evidence and lines of argument |
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| a theoretical framework that views narrative as the basis of all human communication |
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| a way of evaluating the worth of stories based on the twin standards of narrative coherence & narrative fidelity |
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| internal consistency with characters acting in a reliable fashion; the story hangs together |
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| congruency between values embedded in a message and what listeners regard as truthful and humane; the story strikes a responsive chord |
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| an actual community existing over time that believes in the values of truth, the good, harmony, beauty, health, wisdom, courage, temperance, justice, order, communion, friendship, and oneness with the Cosmos |
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