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| perhaps the most important 20th century rhetorician, the critic is the founder of dramatism |
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| A university of Illinois rhetorician who popularized Burke's dramatistic methodology whithin the speech communication field |
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| the recognized common ground btw speaker and audience, such as physical characteristics, talents, occupation, experiences, personality, beliefs, & attitudes; consubstantiation |
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| a tool to analyze how a speaker attempts to get an audience to accept his or her view of reality by using 5 key elements of the human drama- act, scene, agent, agency, & purpose |
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| the dramatistic term for what was done. texts that emphasize act suggest realism. |
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| the dramatistic term for the context for the act. Texts that emphasize scene downplay free will & reflect an attitude of situational determinism |
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| the dramatistic term for the means the agent used to do the deed. texts that emphasize agency demonstrate pragmatism |
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| the dramatistic term for the stated or implied goal of an act. Text that emphasize purpose suggest the concerns of mysticism |
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| the word a speaker uses to which all other positive words are subservient |
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| the word a speaker uses that sums up all that sums upall that is regarded as bad, wrong, or evil |
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| Burke's catch-all term for tension, anxiety, embarrassment, shame, guilt, and disgust, & other noxious feelings intrinsic in the human condition |
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| scapegoating; the process of naming an external enemy as the source of all personal or public ills |
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