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| Fact,True/False,Experiments,Realities |
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| Interpretation of Messages |
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| words don't mean things, people mean things |
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| • Constructed, invented, planned, crafted, selected, adopted |
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| A theory is a system of assumptions, accepted principles and rules of procedure devised to analyze, predict, or otherwise explain the nature or behavior of a specified set of phenomena |
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| The relational process of creating and interpreting messages that elicit a response |
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| What's the "m" word associated with communications |
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| Basis for experiments :Realities are subjective meaning no opinion. |
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| What are Implicit Theories? and why do we have them? |
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| Naive theories, not written down, guesses, speculations, Why things happened the way they did, Why people or things are the way we are, We have them because not all information is present |
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| What are Explicit Theories? Give 3 examples |
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formal theories, written down, studied
o Educational policy
o Medicine
o Technology
o Politics
o Economy
o Communication
Systematic; not casually developed or constructed |
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| Why do we construct a communication theory? |
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| - Constructing a communication theory is an attempt by human scholars to discover, explain predict human behavior |
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| What are the three things Theories can be? |
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| Karl Popper, philosopher, said "theories are nets cast to catch what we call the "world" |
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| Theories shape our perceptions by focusing attention on some features of communication |
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| a book of theories is like a scenic atlas |
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| Static Theory can never do what? |
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Definition
| never fully portray the richness of interaction between people |
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"If we care about the fascinating subject of communication we've got to do theory"
She also suggested that a theory is nothing more than a set of systematic hunches about the way things operate. |
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| Said theories are defined as guesses but are as significant as educated guesses |
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| Published the first comprehensive book on communication theory, cataloged more than 120 definitions of communication |
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| "There is no single, absolute essence of communication that adequately explains the phenomena we study |
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| Said that communication involves talking and listening, writing and reading, preforming and witnessing, or more generally doing anythin that involves messages in any medium situation |
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| messages that can be studied, regardless of the medium |
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| Stated that humans act towards people or things on the basis of the meanings they assign to people or things |
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| If the source is credible then you're more likely to buy the product |
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| the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships |
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| a perceived role relationship that affects self-image and attitudes; based on attractiveness of the role model and sustained if the relationship remains silent |
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| the linguistic work of assigning meaning or value to communicative texts |
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| Burke's dramatistic pentad |
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| five-pronged method of rhetorical criticism to analyze a speaker's persuasive strategy; "From what through what to what" |
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| unspoken but mutually understood |
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| study of what its like to be another person in a specific time and place |
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| to articulate a certain viewpoint; to put things in a certain way |
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| associated in time or space |
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| How people know what they know |
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| data collected through direct observation |
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| within, inside......intramurals, intrapersonal |
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| between, among.......Interstate, intersession |
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| Qualitative Research Methods |
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| Textual analysis and Ethnography |
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| written, spoken, physical body, artistic; context analysis |
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| The study of a certain race or ethnic group |
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Is this Scientific or Interpretive?
Explanation of Data |
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Is this Scientific or Interpretive?
Prediction of Future |
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Is this Scientific or Interpretive?
Rule of Parsimony |
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Is this Scientific or Interpretive?
Testable Hypothesis |
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Is this Scientific or Interpretive?
Practical Utility |
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Is this Scientific or Interpretive?
Quanitative Research |
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Is this Scientific or Interpretive?
Understanding of People |
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Is this Scientific or Interpretive?
Clarification of Values |
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Definition
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Is this Scientific or Interpretive?
Aesthetic Appeal |
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Definition
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Is this Scientific or Interpretive?
Community of Agreement |
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Is this Scientific or Interpretive?
Reform of Society |
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Is this Scientific or Interpretive?
Qualitative Research |
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| Carl Hovland's quote and beliefs |
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Who said what to whom with what effect
High credibility is more persuasive
Believed in persuasion and attitude change |
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